Tomahawk, WI 12/19/2013 (BasicsMedia) – Google Inc (NASDAQ:GOOG) has a lot of resources that it is now trying to monetize. And the company is doing this systematically. Among the resources that it has recently picked on to revitalize for higher revenue generation is its video sharing website YouTube.

Google Inc (NASDAQ:GOOG) is repackaging YouTube to appeal to brand advertisers. These are the big spenders in advertisement and the ones responsible for the wealth of cable televisions and traditional media. By attracting them to YouTube, GOOG is courting a jackpot.

It is important to note that brand advertising is different from display ads that the company is already offering. In fact, GOOG is the king of display and search advertising ad and this area seems to be limited in growth, thus the need to repackage its available resources.

YouTube has long been left to Internet users who share various video contents. But now the platform is expected to get a facelift which will see its content put into categories such as comedy, music, health, arts, beauty, sports and wellness. The idea is to convert this platform into one big TV-like website.

By making these adjustments, some of which are already ongoing, the company hopes that it will appeal to more and big advertisement buyers. Insiders say that a lot is in the works and more good things can be expected to excite both users of the platform and brands seeking big exposure.

Currently YouTube contributes significant amount of dollar to Google Inc (NASDAQ:GOOG)’s total revenue, however, this contribution is suppressed because the platform has not been fully monetized. Furthermore, the company has been hesitant to share YouTube performance data with advertisers, something that has further hurt its opportunities in video advertisement sales.

The company last month finally agreed to share data from its video sharing platform and this is expected to bring it closer to the lion’s share of the $18 billion digital brand advertisement spending. In fact, this spending is expected to hit $31 billion by 2017 as more advertisers move to harness the power of online video advertising.

According to the research publication eMarketer, the budge for direct response ads online will hit $32 billion by 2017 up from $25 billion presently. These are opportunities which Google Inc (NASDAQ:GOOG) wants to grab.

Quality of video

The video content presently shared on YouTube is largely unregulated. As part of its repackaging efforts, Google Inc (NASDAQ:GOOG) is expected to demand high quality video on the platform. This will not only help in taking the service higher above what rivals are offering, but also ensure that brand advertisers get quality for their dollar.

GOOG’s YouTube property has grown in popularity over the years and it is today reported to be reaching well over 36 percent of the U.S. population as of September this year. At this position, it can be ranked at position 33 among the largest cable TV networks. This is a good standing and perfect point to start in improving the platform.

Currently Google Inc (NASDAQ:GOOG)’s stock is trading at around $1,084 per share and the company has a market cap of $262.4 billion. The company has more than 334 million shares outstanding.

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