Tomahawk, WI 08/19/2014 (Basicsmedia) – Google Inc. (NASDAQ:GOOG) is arguably the biggest hi-tech company especially on the internet at the back of a number of acquisitions and diversifications of its operations that have always worked to its advantage. Google is already considered the biggest video player on the internet with its YouTube platform and its Android OS continues to command a huge market share in the smartphone space according to, Robert Peck, managing Director & internet Analyst at SanTrust Robinson Humphrey in an interview on CNBC.
Despite being a huge success with its main core business in the search engine space, Google Inc. (NASDAQ:GOOG) has already expanded into other businesses such as Google Health and Google Glass. The Giant search engine company is already in an advanced stage in developing its driverless car, having tested the same technology.
“You go back ten years ago; investors wouldn’t have thought of Google Inc. (NASDAQ:GOOG) becoming the largest video player out there with YouTube. The largest Mobile operating system out there with Android and is now expanding into areas you eluded there, such as Google Glass, Google health, driverless cars,” said Mr. Peck.
Google growth without a doubt has been accelerated’ by its massive presence on the advertising segment, where it continues to battle Facebook Inc. (NASDAQ:FB) for market share. With a market cap of approximately $391 billion, Google expansion into other businesses has been made easy by its huge cash balance as well as strong, solid reputation.
Targeted advertising continues to be another key play for Google Inc. (NASDAQ:GOOG), which has continued to attract more advertisers to its site. The Company has already developed its Multi-Screen feature that can identify consumers whenever they are on their desktop computers, as well as smartphones, to ensure they only get targeted ads.
“On the advertising side that is sort of the holy grill for advertisers. They want to be able to reach you whether you are on your smartphone; your tablet, you’re desktop wherever you are. Being able to realize that it’s actually you when you are on the mobile-phone the same person that was on the desktop really provides high ROI for the advertisers. That multiscreen capabilities, only a few companies can really do that, Google being one of them, may be Facebook, “said Mr. Peck.
Internet of things is another space that Google has clearly identified as one of the plays that it looks set to focus on, especially after Cisco Systems, Inc. (NASDAQ:CSCO) labelled it a $14 trillion industry.