Tomahawk, WI 01/16/2014 (BasicsMedia) – USA-based Internet services and mobile technology giant Google, Inc. (NASDAQ:GOOG) continues to face legal woes, as it recently landed in yet another privacy law infringement situation, this time round with Canada.

Canada’s privacy regulator cited violations of privacy norms by Google, by using Internet searches performed by customers about personal health matters to target them with advertisements they would get to view while online on the Internet. The regulator also laid it clear that Canadian privacy guidelines on behavioral advertising prohibit advertisers from collecting sensitive information, especially, personally identifiable information, such as their health details for any commercial purposes.

The guidelines further stipulate mandatory and explicit consent from the particular individual to even collect or use the use the personal information. The search giant has assured that it would implement steps to prevent future occurrences based on measures to be mutually agreed upon by Google and the Canadian regulator and would be deployed by June 2014.

The history of Google’s privacy infringements

This is not the first time Google’s knack for tracking individuals’ online activity has drawn invited ire from privacy regulators of countries around the globe. Google has been in similar infringement cases in Europe before. This is also the second time since 2010 that Canada’s Privacy Commissioner has accused the technology behemoth of Canadian privacy law violations. In 2010, Google had data taken and accumulated from unsecured wireless networks for use in its Street View program.

Recently in November 2013, Google acceded to allegations by U.S. regulators of 37 U.S. states and the District of Columbia, agreeing to pay around $17 million in settlement fees over identical privacy issues – placing unauthorized tracking cookies on browsers during 2011 and 2012. This was followed by Europe, with France and Spain slapping fines against the behemoth for privacy violations.

Google’s overall future from its product line

While this doesn’t pinch Google’s pockets much, which sees huge revenues from its search engine advertisements and related products, Google’s Android platform has begun to dominate mobile segments with the lion’s share of the device markets. Recent figures show that Android’s market share in the mobile markets considered for the third quarter of 2013 stayed safely above 74%, while nearest rival Apple’s iOS market share hovered just over 12%.

Most Google products have found wide and increasing use worldwide with climbing sales, helping Google penetrate well into key technology segments ranging from Internet search to online marketing to the current hot technology segments – smartphones and tablets. Google’s pivotal role in revolutionizing the software industry with its popular service-driven and open-source solutions like Android, Chrome, Gmail and Drive have been favorites and instantly embraced. Google has profited significantly from this, while steadily eroding the fee-based software segments started and enjoyed by Microsoft (NASDAQ:MSFT) and Apple way back in the eighties.

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