Tomahawk, WI 12/05/2013 (BasicsMedia) – Google Inc (NASDAQ:GOOG) is seeking to dry the pots of its business rivals and the latest in its list of target are Amazon.com, Inc. (NASDAQ:AMZN), Microsoft Corporation (NASDAQ:MSFT) and IBM. The world’s largest Internet search engine company is seeking to establish itself big in the cloud services. In this effort, the company has picked up a price war to destabilize rivals that my not be as financially endowed as it is.

Cloud computing service is fast-growing sector with multibillion dollar spending so far. A lot of businesses and consumers are phasing out data in-house data centers and instead embracing cloud with offers more flexibility and efficiency.

Starting out as late entrant is a challenge which companies such as Google Inc (NASDAQ:GOOG) face in marking out a market curve. However, one thing is for sure, that diluting the price of cloud service acquisition would make competition unbearable for some rivals and thus open up opportunities for those providers that have the financial muscles to survive.

Google Inc (NASDAQ:GOOG) is a company that has the money to mount any kind of market campaign and this is one reason why the market is closely watching its steps as it takes on old providers Amazon, IBM and Microsoft.

The company is expected to make price cuts of its cloud services which would see the standard services prices lowered by 10% and the high-end cloud services prices reduced by 60%. GOOG has a lot of competition advantages which in addition to its price tweaks makes it poised to reap big from the lucrative cloud business.

Advantages at play

Google Inc (NASDAQ:GOOG) has a big name in the digital world already as it’s the largest search Internet search provider in the planet. The company already has a wide customer network and the bigger cloud services consumers today are part of its advertiser community. It means that penetrating the market cannot be as hard as it can be for a startup or even competitors like Amazon that may not already be having the big customer-base as it has.

It can also be seen that GOOG has a base of loyal customers which makes it easy for the company to market its cloud services and enlist more clients for the same. Moreover, the company’s strong financial base makes it easy to offer incentives to attract more cloud clients.

Still on advantage, the company is offering various cloud solutions which makes it a perfect choice for clients seeking private, public and hybrid cloud computing services.

Diversification

Google Inc (NASDAQ:GOOG) is a diversified digital company. It offers Internet search services which are its main source of revenue. It generates ad revenue through various avenues such as YouTube and Google Search.

The company is also into mobile operating system through Android which is the most popular mobile platform in smartphones. The company also produces its own smartphones and tablets which makes a player in the communications hardware sector where big players like Samsung Electronics and Apple Inc, (NASDAQ:AAPL) are making big money.

In the upcoming year, Google Inc (NASDAQ:GOOG) is expected to unveil its wearable computer known as Google Glass which is already making heads roll as its set to completely change the way people interact with Internet. In essence, the company’s entry into cloud services provision is just part of its growing business tentacles aimed at returning true investment value to shareholders.

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