Tomahawk, WI 12/31/2013 (BasicsMedia) – Google Inc (NASDAQ:GOOG) is picking up a battle for the control of smart dashboard against Apple Inc (NASDAQ:AAPL). The two U.S. tech companies are unleashing technologies that would make life easy and enjoyable for drivers and passengers. These technologies involve bringing app, navigation and entertainment together into the car. The technologies are based on mobile operating systems.

Google Inc (NASDAQ:GOOG) is widely expected to reveal more about its plans for smart dashboard next week at the Consumer Electronics Show in Las Vegas. Among the expected announcements is the confirmation of the rumored deal with German automaker Audi whose cars will feature Android powered in-car system.

The approach

While Apple Inc (NASDAQ:AAPL) is using its iPhone as the brain of its iOS powered in-car entertainment, Google Inc (NASDAQ:GOOG) is mounting-dashboard devices which run on Android natively. This approach is expected to give the company an upper hand in this market, owing to the popularity of Android OS among mobile device manufacturers.

Moreover, Google Inc (NASDAQ:GOOG) is bring more allies and mobile tech players on board in its efforts to counter Apple Inc (NASDAQ:AAPL) that already has a comfortable market lead in this segment.

It can be seen that Google Inc (NASDAQ:GOOG) is going beyond making deals with automakers, to making deals with chipmakers. Nvidia is among the allies that Google Inc (NASDAQ:GOOG) is courting to boost its battle for smart dashboard control.

On its part, Apple Inc (NASDAQ:AAPL) is relying on its iOS and iPhones to bring in-car systems. It is already in deal with Honda, General Motors Company (NYSE:GM), BMW and Mercedes among other automakers. Apple Inc (NASDAQ:AAPL)’s in-car system technology is able to perform such tasks as dictating emails, text messages and implementing voice commands.

It is not known yet, as to what Google Inc (NASDAQ:GOOG) has to offer, but whatever it is, it won’t be a big surprise as the company is known to offer high-end technology across its various services.

The future of the market

Tech companies understand that they operate in a dynamic industry, one in which a simple mistake can bring the business tumbling down like a rock. In this case, a lot of their funding goes into research and development and it is emerging that in-car systems is the newly discovered profits frontier.

The huge opportunity in this business can be seen in the fact that over 80 million cars are sold globally every year. This is not only a lucrative market, but also the one that also has huge growth potential going forward.

A lot of cars which are now coming to the market are more like smartphones. Look at Model S from Tesla Motor Inc (NASDAQ:TSLA), the car features high-end technology and such cars are promising to be the mainstream vehicles. As such, there are lucrative opportunities for tech companies in in-car system market.

That tech industry is fast-changing also explains why tech companies like Google Inc (NASDAQ:GOOG), Microsoft Corporation (NASDAQ:MSFT),, Inc. (NASDAQ:AMZN), Facebook Inc (NASDAQ:FB) and Apple Inc (NASDAQ:AAPL) are aggressively diversifying their operations.

Internet network investment

The companies are not just moving from their traditional services areas into new lines of tech devices, but they are also investing heavily in bandwidth. The most notable investors in Internet network are Facebook Inc (NASDAQ:FB) with over 6,000 mile underwater cables and more in mainland and Google Inc (NASDAQ:GOOG) with over 100,000 Internet network cables spanning the length and breath of the globe.

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