Tomahawk, WI 05/21/2014 (Basicsmedia) – Google Inc (NASDAQ:GOOG) is not content being the leader in search engines. It’s still making acquisitions to fuel the next wave of growth as well as consolidate its leadership position wherever it is already dominating.

Google Wants (to) Twitch

YouTube is clearly the leader in online videos with endless hours of video being uploaded and people spending billions of hours every month watching YouTube videos. Now Google wants to buy Twitch which is a website that focuses on live streams of people playing video games.

Google Inc (NASDAQ:GOOG) is ready to pay $1 billion for this niche business. While it may seem odd, watching online streaming videos of people playing video games is quite popular drawing millions of viewers and more than even World Series matches. League of Legends Season 3 World Championship drew more viewers than the MLB World Series, the NCAA Basketball Final Four, and the NBA Finals.

Twitch attracts 45 million unique visitors per month at the moment and accounted for a massive 43.6% of all U.S. live streaming traffic in the week of April 7. The attraction of Twitch for Google lies in the fact that gamers are a dedicated bunch. Twitch also lets viewers interact in real time making it attractive to advertisers.

Google Wants (to) Divide

With its Android mobile operating system being the overwhelming choice of smartphone buyers worldwide — it’s used in more than 75% of smartphones sold worldwide — Google Inc (NASDAQ:GOOG) wants Android to be the preferred choice in a corporate setting too. Divide is a company that markets a mobile app to separate the personal and corporate data of consumers using Android devices. This makes the Divide app useful for corporations who want to manage the personal smartphones increased used by people both for personal and professional purposes.

However, rumors of Google being interested in acquiring eBay Inc (NASDAQ:EBAY) appear a bit farfetched.

These acquisitions come on the heels of other recent acquisitions of robotics companies such as Boston Dynamics and Titan Aerospace and home automation business Nest Labs as well as Artificial Intelligence company, DeepMind Technologies.

But acquisitions have always been a part of Google’s growth strategy — remember that parts of Google such as YouTube, Blogger, Chrome, Maps and even AdSense were originally not part of Google.

Google Settles With Apple

Apple Inc. (NASDAQ:AAPL) and Motorola Mobility which was part of Google till recently have stopped their patent litigation which has a long and storied history including Steve Jobs accusing Google Inc (NASDAQ:GOOG) of stealing Apple’s intellectual property and calling Android a ‘stolen product.’

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