Tomahawk, WI 01/13/2014 (BasicsMedia) –  Google Inc (NASDAQ:GOOG) has changed itself over the years from being a search engine to a more diversified company. It is also at the top in most of the diverse segments it is in. These diversifications are going to be a big help in the coming years as the company faces an onslaught in all its sectors.

The Diverse Google:

Google Inc (NASDAQ:GOOG) started off as a search engine and achieved iconic proportions in this field. It is the most prevalent search engine today globally; in fact every user of internet must have used this search engine at least once during the lifetime. Not satisfied with this, Google has also an internet browser called Chrome. Internet browsing was always the domain of Microsoft Corp (NASDAQ:MSFT), it was offering its own version of internet browser, the Internet Explorer, as a bundled but free software with its operating system. Pressure from anti-trust lobby forced Microsoft to unbundle it but it remained highly popular, Chrome had a difficult start but has now inched closer to Internet Explorer in recent times mainly on account of its innovative approach.

Google also has diversified into several other segments like video ecosystem, (YouTube, Chromecast), hardware (Motorola, Chromebook), cloud computing, enterprise solutions, operating systems (Android), and projects like self driving cars. In each of its segments, it has reached to the top or features in at least the top-ten. Take YouTube for example. Other competitors may have sprung up but they are unable to reach the popularity of the video sharing site.

Android Operating System

Google Inc (NASDAQ:GOOG) was able to read the trends clearly and launch the mobile operating system, Android, well in time. Today it is the leader in this segment. Apple Inc (NASDAQ:AAPL)’s iOS is hot on its heels but suffers from a major disadvantage; it is limited by the number of iPhones sold. Android does not suffer from this shortcoming and can work across different hardware platforms. Smartphone sales have already raced ahead of PC sales so technically, the future of computing lies in the smartphone segment.

The other segment is cloud computing and it is again tied in with the usage of tablets and smartphones. Unlike desktops and laptops, smartphones and tablets have limited resources like internal memory and processing speeds. Cloud computing comes to the rescue as the hardware need not have scarce resource eating software loaded into it. This also supports a host of services like real time sharing as well as editing. Google has built its expertise in this field and is now pursuing Microsoft’s Office range of offerings.

DISCLAIMER: This content is neither an offer nor recommendation to buy or sell any security. We hold no investment licenses and are thus neither licensed nor qualified to provide investment advice. The content in this report or email is not provided to any individual with a view toward their individual circumstances. While all information is believed to be reliable, it is not guaranteed by us to be accurate. Individuals should assume that all information contained in our newsletter is not trustworthy unless verified by their own independent research. Also, because events and circumstances frequently do not occur as expected, there will likely be differences between the any predictions and actual results. Always consult a real licensed investment professional before making any investment decision. Be extremely careful, investing in securities carries a high degree of risk; you may likely lose some or all of the investment.