Tomahawk, WI 04/23/2014 (Basicsmedia) – For an iconic Silicon Valley company like Hewlett-Packard Company (NYSE:HPQ), ups and downs in its fortunes are par for the course. Like the other giant of the technology sector International Business Machines Corp. (NYSE:IBM), which also boasts revenues of more than $100 billion, the key to long term survival and growth for HP lies in identifying the right trend lines. Technology trends can change at a blinding pace leaving many companies stunned. Those who manage to evolve with the times live till the next cycle of change in technology.

IBM knows how to change with the times. Hopefully, HP can do the same as well.

3D Printers

For HP, printers are a high-profit business. It makes sense therefore that HP should be leading the innovation in 3D printers. A lot of mostly small companies are at the moment bringing 3D printer products to the market. But the giants like HP and General Electric Company (NYSE:GE) are also taking a serious interest in the field now. 3D printing will not replace mass manufacturing any time soon; however, it offers specific advantages in certain types of industrial as well as home/personal manufacturing that will lead to a growth of 3D printers and their commercial availability.

Hewlett-Packard Company (NYSE:HQP)’s CEO Meg Whitman has talked about HP entering the 3D printing market by mid-2014 and that’s good news. With HP’s heft in terms of R&D expenditure as well as a global marketing reach, if anyone can succeed in making 3D manufacturing a consumer-driven global-scale business, it will be HP.

Server and Storage Hardware

With the cut-throat nature and low margins in the mass-market server business, International Business Machines Corp. (NYSE:IBM) decided to follow the sale of its personal computer business to Lenovo with the decision to now sell its server business to Lenovo as well. But for hardware-focused HP, they’re looking to grow their server business and make profits. And HP is succeeding as shown by 10% and 6% revenue growth in the last two consecutive quarters in its industry-standard server business. HP is also gaining market share in another key hardware segment, that of storage. Unlike its Autonomy acquisition where HP lost billions, its acquisition of 3PAR in the storage segment is paying big dividends as reflected in the growth in 3PAR sales from less than $200 million annually in 2010 when it was acquired to more than $1 billion annually now.

Other News

HP has settled a lawsuit — by agreeing to pay $57 million — related to its former CEO, Leo Apotheker, who was accused of providing misleading statements to shareholders before he was removed.

Hewlett-Packard Company (NYSE:HQP) announced today (April 22nd) that the Colorado Department of Health Care Policy and Financing has signed a $116.9 million contract with HP to implement a new Medicaid management system.

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