Tomahawk, WI 12/03/2013 (BasicsMedia) – Facebook Inc (NASDAQ:FB) is the world’s largest and perhaps most dominant social media site. It enjoys visits from more than 1 billion people from all corners of the world, and competes aggressively with Google in terms of being the most dominant Internet site. One way that Facebook Inc (NASDAQ:FB) is assured of not losing customers, or daily active users, is by improving user experience. The site has to be as user-friendly as possible, without denying customers some of the features they have grown accustomed to over the years. So, how is FB working on improving user experience?

Facebook Contemplates Introducing Save for Later Option

Facebook Inc (NASDAQ:FB) intends to create what it calls Save for Later feature. This feature will give users the option of saving any shared link they are unable to read, for later when they have more time on their hands. Many are the times, when users come across a shared link on their timelines or that of their friends, which is too attractive. The only problem is that they do not have the time to read the whole link, and this denies them an excellent opportunity of staying up to date with what is happening around the world, or improving their knowledge base.

Some users of Facebook Inc (NASDAQ:FB) later forget about any shared link they came across initially, and to them, the Save for Later feature is more than welcome. It is not an entirely new feature, since those who follow anything related to Facebook closely, will have realized that the company tested the same early in 2012, using mobile and desktop. The difference between this current feature and that of last year, is that the new one allows users to save, whereas the old one only gave users the option of archiving any status update they found interesting or appealing.

Other Features Facebook is Set to Introduce

At the moment, Facebook Inc (NASDAQ:FB) is still testing this feature. There is no confirmation as to when users should expect to see the new feature that has the potential of improving their user-experience manifold. Facebook struggled a great deal once it went public, but has since  seen its status and fortunes changing fro the better to a point where it is one of the most sought after stocks in the Wall Street. Its turn of fortunes has been attributed to two main factors; how it engages with its users and mobile monetization. It’s good to see FB has not walked away from what has helped it.

When Facebook Inc (NASDAQ:FB) finally decides to launch the Save for Later feature, it should customize it for mobile users. This is because no other group of users have grown exponentially in the last one year compared to mobile users. This group has grown by 45% in the last one year, and now stands at slightly over 875 million, and the number could increase substantially in the near future. FB intends to restrict ad quantity in their users’ newsfeed, while working on ways of allowing more teens, those aged between 13 and 17 years, to make public posts, which they could not do earlier.

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