Tomahawk, WI 10/01/2013 (BasicsMedia) – General Motors Company (NYSE:GM) has been at the forefront in the production of some of North America’s most iconic cars. The company went through a very tough period after the financial crisis which affected the globe as a whole, and if not for the assistance and intervention by the U.S government, there is a strong belief that the company would maybe have been forced to close shop. At the very least, it would have been struggling to stay afloat. However, things appear to have changed a great deal now and GM is, once more, a very competitive company.

 GM’s Changes in the last decade

 GM has undergone a lot of changes in the last decade. These changes have been designed to make the company highly competitive it once again. The company now uses a lot of tools which help it with simulation and modeling. It brings certain types of vehicles made by its competitors into its factory to study and learn a lot from. I think that this is one of the reasons why it is even contemplating going into the manufacture of electric vehicles. Tesla Motors has been at the forefront and is presumably the dominant force in terms of production of electric vehicles.

 GM Has remained Competitive

 GM has continuously shown that it is willing to compete with other major global brands such as Mercedes. Its vehicles may be quite popular in the U.S. but this has not made it shy away from exporting the same to other new markets. The developing as well as the developed countries all around the world have been beneficiaries of some of the vehicles to have come out of GM’s production plant. GM is using a number of technological advancements to improve the quality of its own cars, while studying how its competitors have built theirs.

 It creates computer models of all vehicles it brings to its factory, and studies them one after the other. Thereafter, its designers use the computer models as reference points on which areas of the new cars to improve and increase their competitiveness in the market. At least in this way, GM is able to guarantee the success of its vehicles since it already understands what makes the competition tick and what doesn’t work to their favor. Learning about the strengths and weaknesses of its competitors is a strategy which has helped GM in the last decade.

 GM Accelerates the Rate of Vehicle  Development

 GM understands that one way of remaining competitive is to accelerate the rate at which its vehicles are developed. As long as the development cycle is quite high and rapid, the company is then able to produce and introduce vehicles into the market which their customers need. Not only that, but GM is able to launch new cars in the market after listening to what the customers want, and observing which qualities in the cars made by its competitors are good or bad. This way, the company is assured of increased business from drivers who see it as responsive to their needs.

 The future looks bright for GM but as long as they are able to pay off the loan they were given by the U.S government after the financial crisis of 2008.

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