Tomahawk, WI 2/28/2014 (Basicsmedia) –  Workday Inc. (NYSE:WDAY) Follow Suit As LinkedIn Corp (NYSE:LNKD) Ventures Into Job Analytics Platforms.

The shares price for Workday Inc. (NYSE:WDAY), provider of human capital and financial management solutions  have jumped by over 15% in the last two days as it announced encouraging financial data and forward outlook. Another principal catalyst to the upsurge in stock price was the company’s forward integration into the HR analytics’ market. The company has strong fundamentals with a 74% quarterly revenues while its subscription revenues rose by 86% to $110.7 million while analysts’ estimates was $0.16 a share on revenues of $137.19. For the coming year the company expects a YoY increase of 61% to 67% i.e. $148 million.

On February 26, last week Workday Inc. (NYSE:WDAY) announced it has acquired a software startup, Identified Inc which offers Predictive analytics software. Aside from the acquiree’s flagship product its product, its development team will also deliver great synergistic value for the merged entity, as read the official statement of Workday Inc (NYSE:WDAY). Identified’s team is equipped with renowned data scientists and data engineers. The company has a range of investors like Capricorn Investment Group, Social Plus Capital and Ventage PointCapital.

Job-listings and job platforms seem to be a popular strategy for professional networks and workflow management companies, nowadays. Since primary customers professionals what better way could they be engaged than by delivering professional opportunities to their lap-steps? The largest professional network of the world LinkedIn Corp (NYSE:LNKD) has also tapped that market trend. Earlier this month the network also announced its plans to acquire Bright a job search portal and listing company.

Workday Inc. (NYSE:WDAY) intention is however far more than bringing more customers to its applications. The company is seeking to integrate Identified’s analytics based hiring software throughout its cloud-based applications. Workday Inc. (NYSE:WDAY)’s applications facilitate businesses with its time-tracking, payroll management and human capital management applications and simplify dynamic and complex business environments.

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