Tomahawk, WI 11/27/2013 (BasicsMedia) – Sirius XM Holdings Inc (NASDAQ:SIRI) is one of the major providers of satellite radio services. It boasts of a market cap of more than $22 billion, and serves clients in the U.S as well as Canada. Investors continue to keep a close eye on this stock since they believe that it has great potential now that there is a surge in the demand for satellite radio services in the North American region, where it is located. The company has seen its subscribers grow in 2013 to a point where they are about to reach 26 million. How has it increased its subscribers this fast?

The company has paid close attention to its clients. Its products and services are mostly designed with the client or end user in mind. To this effect, Sirius XM Holdings Inc (NASDAQ:SIRI) has successfully managed to integrate more than 130 channels to its platform, which provides consumers with a wide range of options to choose from, and this is better than what consumers in the U.S and Canada get with other traditional services. More importantly, one has to marvel at the fact that the company saw its subscribers rise to reach 25 million by the end of the second quarter of 2013.

Sirius XM Holdings Inc (NASDAQ:SIRI) attributes this remarkable increase to auto sales, which have been better in 2013 than at any other point in the past. As more people in the U.S and Canada are able to afford cars, inevitably, they need to be connected to radio channels where they get entertainment and up to the minute news updates, and none has been better at providing them with what they exactly need than SIRI. The company now says that it expects to see a major increase in its subscribers at the end of 2013, since it believes that more cars will still be bought across the U.S and in Canada as well.

Sirius XM Holdings Inc (NASDAQ:SIRI) now believes that by the end of 2013, it will have added more than 1.5 million new subscribers to its roster in this year alone. If it succeeds in pulling of such a feat, it will have laid the foundation for future growth in its subscribers, and this will augur well for its revenues and profits and all other aspects of its financial results. Once it increases its subscriber base to surpass 30 million, it will be able to provide credible competition to other players in this industry such as Pandora Media Inc.

Sirius XM Holdings Inc (NASDAQ:SIRI)’s decision to make its satellite radio services easily accessible to autos, has been the best decision this company has made in such a long time. That single decision has been strategic in helping Sirius XM Holdings Inc (NASDAQ:SIRI) to see a massive growth in its subscribers, who prefer its radio services in their automobiles rather than other providers. SIRI announced that it has grown its subscriber base by as much as 15%, and believes that the figure will rise to record levels by the close of the year. It will take a brave man to argue with such projections for this fiscal year.

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