Tomahawk, WI 11/21/2013 (BasicsMedia) – There are a number of things which separate Facebook Inc (NASDAQ:FB) from rival Twitter Inc (NYSE:TWTR) and the most obvious one is user base. While FB boasts over a billion users, Twitter on the other hand comes as an under dog with just over 230 million active users. In micro blogging space, big numbers mean everything that a social networking company can be hoping for. This is why adding of more users to the service is the primary target of social media companies. With a big number, advertisers will just come with their dollars.

However, with growing number of social networking providers, it’s no longer just mere numbers; there is the aspect of what your users are doing, or better still, how much time users spend on the service. Services where users spend more time are more likely to win high paying advertisers. FB and Twitter are on each other’s neck jostling to boost their numbers and ensure longer usage of their services. If we look at FB’s most recent reported where the company made a landmark remark that its was losing teens from its services, what the company did say was that young people were spending less time on the services now than they did before. However, they still retained their subscribers on FB.

It is the issue of what users do on services or the time they spend that is pushing FB to try to acquire highflying mobile apps such as Snapchat. It is reported that Snapchat shares more photos than FB at 400 million photos-sharing on daily basis against 350 million daily on FB.

Facebook Inc (NASDAQ:FB) bets Twitters in time spent on service

Social networking companies are thirsty for users who can spend more time on their platforms either on the web or mobile. In this case, FB is trying to improve its service traction so that users can remain more engaged in the service for longer durations.

As at the moment, Facebook Inc (NASDAQ:FB) users spend more time on the service than Twitter’s.

As of September, Facebook Inc (NASDAQ:FB) users spend about 150 billion minutes on the service. During the same period, Twitter witnessed about 7.8 billion minutes in usage. With about a billion users, it means that on average a single FB user spends more than 846 minutes on the service each month. In comparison, Twitter’s average user spends about 126 minutes per month.

This big time spending favors Facebook Inc (NASDAQ:FB) in its service monetization efforts and hurts Twitter on the same front. Brand advertisers looking for numbers and then they also look for big numbers. And as we can see, FB has both.

Diversification can bolster Facebook Inc (NASDAQ:FB)’s revenue

In think that for Facebook Inc (NASDAQ:FB), pursuing acquisition of startups is good thing to do in this competitive industry. However, the company could just turn itself into a bigger giant by improving its service and access platform. The of course, diversification just like Google Inc (GOOG) is doing it can also help the company offset any potential losses in revenue. The company has a good name and the financial strength to diversify in products provision to improve its top and bottom-line.

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