Tomahawk, WI 09/09/2014 (Basicsmedia) – IMAX Corporation (USA) (NYSE:IMAX) is taking entertainment to another new level with its latest products, which according to CEO, Richard Gelfond in an interview on CNBC, are expected to take convenience and excitement a notch higher. The latest change in the way people will be viewing content is part of a strategy by the company to attract the young generation consequently pulling them away from tablets and phones.

IMAX Corporation (USA) (NYSE:IMAX) has already announced that people who would wish to enjoy the finest of entertainment at the comfort of their homes will have to pay up to $3 million for 3D entertainment.

“Where we are going with these is that the world has really moved over to convenience; how to do things fast, how to do things easy. Watch content, wherever you can whenever you want. I think we try to make the point there is a price to that,” said Mr. Gelfond.

The amount is quite a lot for ordinary people, but the company insists the price tag is justifiable in the sense that it will be’ used for carpeting, installation of projectors as well as seats and lightning that are set to transform one’s home into an epic 3D theater.

The scenery is expected to be one of the finest, exciting and intriguing as viewers will be able to watch Hollywood blockbusters at the comfort of their houses as well as get an opportunity to play games and watch sports as well as other Live-streamed concerts.

“[…] We try to say that in a life that is’ filled with too much to do in a little time you ought to take time and really savor the experience of living and Imax is one way to do that. Our tagline, never-compromise, meant that when you have the time when you have the inclination sit back and really enjoy the movie the  way that the director wants it made,” said Mr. Gelfond.

IMAX Corporation (USA) (NYSE:IMAX) is revamping its entertainment scenery with the CEO reiterating that they are a paying a greater focus on 3D as well as the development of laser technology expected to provide better contrast. A new sound system from the company will also be in the offing at the end of the year.


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