Tomahawk, WI 8/26/2013 (BasicsMedia) – Citigroup Inc (NYSE:C) offers a wide range of financial services which are diversified in nature. These services are offered to governments, individuals, corporations and other final consumers as well. It provides banking and credit services to its many consumers, as well as banking services which are a perfect fit for both corporate firms and investors. Citigroup is often labeled as a bank which is only good for the extremely wealthy individuals due to the fact that it provides wealth management services, in addition to the transaction services and securities brokerage. How attractive is it to investors in general?

Within the options market, it is clear that Citigroup is one of the most attractive stocks in this segment. At the moment, investors are not quick to state whether they are bearish or bullish when it comes to the options market. This is just but one pointer of the fact that this third largest bank in the U.S, with assets valued at more than $1.8 trillion, is making a major turnaround from what it had to put up with in the last few years. Major banks in the U.S have been dealt a huge blow, and have been forced to handle public displeasure ever since it was reported that they could be guilty of the 2008 global financial crisis.

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Citigroup Is Not The Only One Struggling with Negative Public Perception

The bank has struggled with the public perception of late, just like its counterparts JPMorgan Chase and Bank of America, which enjoy assets valued at both $2.39 trillion and $2.17 trillion respectively. The bank’s market cap of around $151.8 billion makes it quite attractive, and could be one of the reasons as to why it is experiencing a turnaround in its fortunes. When we consider that the bank had to put up with plenty of losses during the 2008-2009 financial crises, you would begin to appreciate what it has done thus far to make its finances be in order once again, and appear attractive to investors.

Citigroup Has Recovered from $29 Billion Loss

Between 2008 and 2009, Citigroup Inc lost some $29 billion. This loss was attributed to the poor performance of the bank’s subprime mortgages sector. This sector was affected all over the U.S and beyond, and is not only limited to Citigroup stock. However, since that time when it reported losses in its finances, the bank has successfully seen its outlook changing and it is now quiet profitable. As a matter of fact, the losses it encountered within that time frame would have been enough to make the bank collapse. After all, how many firms can get back on their feet after experiencing more than $29 billion in losses?

One reason why Citigroup has reported better financial results in the recent years has to do with its decision to reduce its subprime loan portfolio. Secondly, it has deemed it fit to add a few extra requirements for people interested in obtaining new mortgages. This decision has been necessitated by the realization that Citigroup had lost a substantial amount of money through bad loans. Its investments have been scaled back, especially in areas which haven’t been as profitable as might have been hoped. Risk taking has also been cut back. I believe these steps are enough to make C stock attractive to investors.

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