Tomahawk, WI 12/02/2013 (BasicsMedia) – Tesla Motors Inc (NASDAQ:TSLA) is a big target in the auto industry. The company’s efforts to establish direct dealer shops is getting opposed in a number of states, although it has been able to beat opposition in some states. However, even where the all-electric automaker has been given leeway to operate own dealer shops, such have come with conditions such as only being allowed a single shop license.

However, it now seems Tesla Motors Inc (NASDAQ:TSLA) has turning these stumbling blocks into opportunities. For example the company is making sales out of the media attention it continues to receive from the wars facing it. The company is increasing bending the years of state and Fed lawmakers to help it win in states where auto dealers are erecting against it.

The company is also making good use of the press coverage of fires in its flagship car Model S. As the public remains alert over safety issues with Model S, the company’s celebrity CEO Elon Musk is taking every single opportunity to set records straight about its cars. In recent talks, he had sought to compare Model S which is powered by battery cells and the traditional cars powered by gasoline. He urged that Model S bears the highest safety margin of any car on the roads today.

Still on taking opportunity of press coverage on the company, Musk recently made a landmark statement that Tesla Motors Inc (NASDAQ:TSLA) would be making pickup trucks. He has however sought to clarify that the company’s pickups will not be commercial vehicles are Ford Motor Company’s (NYSE:F) F-Series.

Stock gaining as CEO gets more in media

As Tesla Motors Inc (NASDAQ:TSLA) takes to the media more frequently to allay safety fears and discuss the plans, investor confidence is being restored and the stock is once again picking up on the browsers. Having tumble to frightening lows recently over the fire reports and the investigation by the National Highway Traffic Safety Administration, the stock is back on its stable feet and appears to be relentless in chasing the $200 per share mark.

Confession by drivers involved in the fire accidents that they believed the vehicles saved their lives has also boosted investor confidence and given the stock a lot of rally up energy.

Easy constraint

Tesla Motors Inc (NASDAQ:TSLA) announced in the most recent quarter that it missed its sales target due to batter short. The company only delivered 5,500 units which although topped last year’s full period trading was below expectation. In this environment the company failed to tick on the revenue and earnings category as had been expected. However, it issued a relatively positive outlook that this quarter it aims to deliver slightly over 6,000 units.

The company is expecting its market to expand this quarter and the upcoming months. Moreover, it has sought to increase its batter supply by enlisting more suppliers besides its primary supplier and partner Panasonic. This move is expected to give Tesla Motors Inc (NASDAQ:TSLA) more penetration power, higher revenue and of course earnings.

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