Tomahawk, WI 12/18/2013 (BasicsMedia) – Tesla Motors Inc (NASDAQ:TSLA) is the leading manufacturer of electric cars. The company is valued at $18.14 billion and it has about 122 million shares outstanding.

The company is currently having one car brand in the market. The brand is called Model S and has average starting price of $69,000. The car is powered by lithium-ion battery which makes it safer than the gasoline powered cars. Model S also requires far less maintenance compared to the traditional cars and this is one reason why it is appealing to the market.

As at the moment, Tesla Motors Inc (NASDAQ:TSLA) is strained in production of the car due to battery shortage and this challenge has denied the company the opportunity to meet its sales target. However, since last year, it has been able to increase its deliveries and this quarter it is expecting to delivery more than 6,000 cars.

The demand for Model is growing in the U.S. as it is in Europe and China. But TSLA is not able to take advantage of this opportunity due to low batter supply. The company depends on Panasonic for the supply of the batteries used in Model S. However, it is also talking to other suppliers to ensure that it has enough battery to use in Model S and the soon to be unveiled Model X.

The company is reported to be planning a budget model which could hit showrooms as early as 2016. The low-cost model will take TSLA to the mainstream car market. The model is expected to have a starting price of about $30,000.

In efforts to increase their revenue and maintain low operating expenses, automakers are trying to offer cars which have global appeal and it seems Tesla Motors Inc (NASDAQ:TSLA) is buying into this approach.

The unveiling of the low-cost model is expected at the 2015 Detroit Auto Show, an annual event which happens every January.

A lot of promises

The budget model with global appeal is the latest promise from Tesla Motors Inc (NASDAQ:TSLA). The company also recently promised a pickup truck. The company’s CEO Elon Musk said that TSLA would make available non-commercial pickups powered by battery to meet the appetite of those wanting to see electric cars in different platforms.

But even before the pickup, the company also promised a next generation car model code named Model E. It seems TSLA is not going to leave anything to chance in its efforts to return value to investors.

Supercharger stations

In the meantime, Tesla Motors Inc (NASDAQ:TSLA) is expanding its service stations known as Supercharger. The latest installation is in Switzerland where TSLA opened a station between Zurich and Geneva. This came after it recently opened new stations in Michigan, Wisconsin and Indiana among several other states in the U.S.

The company is expecting 98 percent U.S. Supercharger coverage by 2015 and 90 percent coverage of England, Wales and Sweden by next year.

In Germany, Belgium, Denmark, Switzerland, Netherlands and Austria, Tesla Motors Inc (NASDAQ:TSLA) is expecting to allow 100 percent access to the service stations with 320 Km radius by next year. These efforts will also go along way into making its penetration into the mainstream auto market easy.

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