Tomahawk, WI 09/03/2014 (Basicsmedia) – McDonald’s Corporation (NYSE:MCD) has moved to refurnish its reputation after being hit with one of the biggest scandals in China in the recent past. Bloomberg reports that the giant fast food company has created a new post of ‘Food Safety Officer’ who will oversee the safety of the products that the company sales in China.
McDonald’s Corporation (NYSE:MCD) plans to carry out announced audits on its suppliers to ensure that the quality of supplies supplied of the required standards. The audits will also be carried out by third party auditors. China remains McDonald’s third largest market in terms of market outlets and continues to struggle with supplies issues, as well as lack of traceability.
“When it comes to food safety they are formalizing this in many ways by creating this new position in China as the head of food safety reports directly to the head of the business there effective as of September 1,” Mr. David Ingles.
The appointed officer will have the power of vetoing any food concerns upon any concerns especially on quality matters.
McDonalds is also planning to increase the level of video monitoring of supplies that it receives from various suppliers. The new safety standards will also see the company directing more quality control specialists to meat production facilities to ensure that only quality meat is’ supplied. McDonald’s Corporation (NYSE:MCD) has also offered an anonymous hotline for food suppliers and employees.
The giant food chain has already been forced to cancel orders from a number of suppliers after questions were raised regarding quality and safety of the products. McDonald’s Corporation (NYSE:MCD) is now reportedly left with five existing meat suppliers who will be mandated to meet any forthcoming demand. The food scandal had forced the company to experience meat shortages as investigators swung into action to clear out the mess in the food industry.
“They have cut their business ties with Shanghai OSI; they have temporarily stopped doing business with OSI China but obviously they have kept this business globally,” said Mr. Ingles.