Tomahawk, WI 11/01/2013 (BasicsMedia) – Microsoft Corporation (NASDAQ:MSFT) launched two main products in 2012, Windows 8 and Surface tablets. As to whether the two products have performed well in the last 12 months, is a topic of discussion for another day. MSFT invested heavily in marketing the two products despite their failure, depending on the person you talk with, to achieve the soft or sales figures the company envisaged. Notwithstanding, MSFT has announced that it will spend more on marketing these and more products next year to improve its sales figures in the next fiscal year.

MSFT To Spend $405 Million in Marketing

Last year. MSFT spent more than $241 million to market Windows 8 globally. The amount mentioned for this year will not be less than $405 million, and offers a clear indication that MSFT is prepared to take this fight to the doorsteps of its fiercest competitors. A significant portion of this amount will go towards offers and incentives. The major portion of the $405 million will be for marketing purposes. MSFT hopes that these marketing activities will see its tablet sales figures double, triple or quadruple in the next twelve months.

MSFT intends to sell more than 16 million tablets during the upcoming holiday season. Most customers need a lot of convincing to buy MSFT tablets, which are not as popular as other similar products made by other tablet makers. MSFT has an agreement with Best Buy to set up other 600 retail stores that will help it to improve the sale of its tablets. Sales figures for Windows tablets have been discouraging since the release of Windows 8 in 2012. However, the figures could improve with the launch of Windows 8.1, and with better marketing strategies.

MSFT to Focus on Marketing Windows 8.1

Windows 8.1 has been in the market for only a few weeks, since its release towards the end of October 2013. MSFT hopes to improve its marketing efforts as we approach the end of 2013, and prepare for a new year. I fully understand why MSFT intends to place more emphasis on the marketing of its new tablets. The latest reports indicate that close to 80% of all new PCs will not come with Windows 8.1, and this is only good news for MSFT’s rivals. Some of the devices that will include Windows 8.1 are Venue 8 Pro tablet by Dell, and Nokia’s Lumia 2520 tablet.

Previously when marketing its Surface tablets, MSFT used dancing girls. The company posted a countdown of its Windows 8 product when marketing the same product. From what I have seen and heard thus far, MSFT will focus on the actual products during its new marketing ventures. The fact that Windows 8.1 sees the return of its hugely popular Start button indicates that the company has listened to what its customers demanded. Windows 8 lacked the Start button, but it has now made a comeback with last month’s release of Windows 8.1.

These intense marketing strategies are crucial since Windows devices sales figures have been on a downward spiral in the last year. It is a smart move by MSFT.

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