Tomahawk, WI 01/22/2014 (BasicsMedia) – Online entertainment services provider Netflix, Inc. (NASDAQ:NFLX) is planning to augment its worldwide customer base by enticing them with latest technical innovations, due to huge technological strides seen recently in the entertainment industry, notably the ultra-HD (high-definition) technology. Netflix is getting into a technical collaboration with the world’s leading technology and home electronics maker Samsung to give its online users the luxury of watching their favorite shows and movies on extremely high resolutions not currently seen in any commonly available format or medium.

Netflix, Inc. (NASDAQ:NFLX) is considered a pioneer in the Internet-based entertainment space with its attractive Internet-based paid subscription models for entertainment programs that promise convenience and flexibility, in addition to unlimited options to its gigantic online customer base, which was recently touted to have exceeded 33 million globally recently.

Dropping Customer Base and Netflix Efforts

For a company increasingly plagued with drops in online subscriptions, though marginal and despite heavy returns from its subscription services, Netflix has tried various ways to boost its subscriber base within the U.S. by around 2 million subscribers since the fourth quarter of fiscal year 2013. While full results are yet to be seen, the domestic U.S. segment remains Netflix’s only profitable avenue, the international subscriber base not seeming very promising as of now.

Heated Competition and the Collaboration Prospects

Netflix, Inc. (NASDAQ:NFLX) has been under increasingly fierce competition from another Internet stalwart Amazon for quite some time. With Amazon Prime, Amazon’s key entertainment platform offering numerous competitive advantages eating into Netflix share, Netflix has been desperate for a differentiation weapon that could ensure its competitive edge over Amazon.

The joint venture with Samsung is two-pronged and aimed to ensure better sales and prospects for Netflix as well as Samsung’s involved product line – its cutting-edge televisions and such products, Netflix should see good results. Samsung would probably anyway win the war eventually against a weaker rival – the cheaper and low-resolution cable services, where the quality of transmissions as well as convenience are, in most cases, either compromised or restricted due to various factors.

Netflix, Inc. (NASDAQ:NFLX)projections in October 2013, which envisaged a potential addition in the range of 1.6 million to 2.4 million domestic (U.S.) online users, seemed to have netted reached the goals with an approximate but significant 2.05 million net online subscribers reported for the quarter, though Netflix has not been known to publish its revenue and customer-related figures. Netflix has been confident that it could close its fiscal year 2014 with a subscriber base of around 33.5 million including free trials. In the time to come, competition is expected to heat up further among Amazon, Netflix and Comcast, which owns NBC Universal, another popular entertainment channel platform.

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