Tomahawk, WI 09/18/2014 (Basicsmedia) – Nike Inc. (NYSE:NKE) has ended it’s sponsorship of Minnesota Vikings running back, Adrian Peterson, over child abuse allegations according to Bloomberg‘s Carol Massar. In a statement, Nike reiterated it does not condone any form of child abuse or domestic violence thus the unprecedented move to slash the athlete from its sponsorship packages.

“Nike saying today it is suspending it’s sponsorship agreement with Minnesota Vikings running back, Adrian Peterson,” said Mrs. Massar.

Minnesota Vikings has already barred the star from undertaking any activities on behalf of the team, waiting to see the results of an ongoing investigations. The team’s actions come on the heels of increased pressure from fans, sponsors and politicians over the stars actions that are deemed irresponsible.

Nike Inc. (NYSE:NKE) decision comes barely weeks after it was also forced to terminate a sponsorship contract with Baltimore Ravens running back, Ray Rice. A video was released showing Rice punching his then fiancé, prompting an outcry in the sporting community necessitating Nike Inc. (NYSE:NKE)’s actions. Pictures have already surfaced online showing Peterson beating his son with a branch, actions that have since seen the star apologize reiterating he is not a child abuser.

Nike Inc.(NYSE:NKE)’s sponsorship deal with Peterson was believed to be worth $750,000 suggesting that the star  is likely to be found guilty of his actions. Contrary to opinion, Nike Inc. (NYSE:NKE) has always stood with some of the star athletes amidst concerns about their behaviors; necessarily not rushing to terminate their contracts. Kobe Bryant and Tiger woods are some of the stars that have in one time found themselves in a difficult position over infidelity allegations; Nike opted to stand by the two stars, until everything was sorted out.

The giant sporting company also, on the other hand, has always maintained a hard stance over doping in sports. Lance Armstrong was one of the stars that Nike cut ties with after he admitted of using performance enhancement drugs. Nike Inc. (NYSE:NKE) was also forced to cancel  Major League baseball player Ryan Braun sponsorship contract after he was found guilty of drug violations.

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