Tomahawk, WI 03/28/2014 (Basicsmedia) – Oracle Corporation (NYSE:ORCL) wants to keep growing. It does not want to be known as just a database company.

Oracle is of course the clear leader in the RDBMS market and its Oracle RDBMS has a 40% market share. But it is also a software provider and owns the iconic Java platform. It also wants to be a cloud provider and NoSQL database provider.

Oracle And The Cloud

All technology giants — whether it’s Microsoft Corporation (NASDAQ:MSFT), Cisco Systems, Inc. (NASDAQ:CSCO), International Business Machines Corp. (NYSE:IBM) or Hewlett-Packard Company (NYSE:HPQ)— are moving to the cloud, already have a cloud strategy in place or are just now making their forays to the cloud.

This is natural since global spending on pubic IT cloud services is projected to grow 23.5% annually from 2013 to 2017. The market size will grow from $47.4 billion in 2013 to $107 billion in 2017. The cloud market is growing at five times the growth rate of the IT industry.

Oracle already makes more than $1 billion in subscription revenues annually from its application suite hosted on the cloud and this grew by more than 25% in the latest quarter.

It’s revving up its cloud strategy with the December purchase of cloud marketing and automation software vendor Responsys for $1.5 billion, the January deal to buy software defined networking (SDN) technology provider Corente, and the February acquisiiton of BlueKai, a developer of cloud-based data management platform (DMP).

In all, Oracle Corporation (NYSE:ORCL) acquired eight companies in the last one year in different business segments that Oracle operates in. the strategy is to eventually become a one-stop-shop that provides a complete package of services to its customers.

Oracle And The Server

Oracle is trying to compete in the tough server business since its acquisition of Sun Microsystems where it faces competition from the likes of IBM, HP, and Cisco. Oracle’s server revenue has been declining for years and they’ll likely keep declining despite the rise of Big Data which has given some fillip to the server industry.

Oracle And The NoSQL

For Oracle Corporation (NYSE:ORCL), whose flagship software is its SQL-based RDBMS, the rise of NoSQL systems presents a unique challenge as well as an opportunity. Since the NoSQL market is expected to grow at a CAGR of 21% between 2013 and 2018, Oracle has done the smart thing by entering the market with its Oracle NoSQL database which is well-integrated with its existing Oracle database.

Oracle And The BI

Oracle has a 14.9% share of the Business Intelligence (BI) market as of 2012 and hopes to increase it to around 17% as of 2013. Oracle plans to launch a SaaS-based BI offering in 2014. The BI market is expected to grow from $14 billion in 2013 to $18.6 billion in 2017.

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