Tomahawk, WI 04/08/2014 (Basicsmedia) – For the leading database software company in the world — Oracle Corporation (NYSE:ORCL) — future growth lies in cloud technologies and Big Data.

First Mover Advantage

Oracle Corporation (NYSE:ORCL) does not want to be caught off guard when the nature of enterprise computing evolves into something different than what it has been so far. Oracle’s RDBMS has a solid grip on the relational database software market — with a marketshare that is estimated to be 40% to 48% — with competing products from Microsoft Corporation (NASDAQ:MSFT) and International Business Machines Corp. (NYSE:IBM). But unlike Microsoft which has been caught napping while the PC market has precipitously declined and the smartphone/tablet market has grown explosively, Oracle is taking steps to address the NoSQL marketplace.

The Emergence of NoSQL

The growth of NoSQL is on account of the huge amount of unstructured data — images, text, video — that resides in the massive data centers of companies such as Google (NASDAQ:GOOG), Facebook (NASDAQ:FB) and others. This kind of unstructured data is not amenable to be analyzed by traditional relational database management systems (RDBMS) offered by companies such as Oracle.

This has created an opportunity for new players in Big Data Analytics who use Hadoop for the NoSQL processing. While NoSQL is suited for analysis of unstructured data, it has not made massive inroads into the enterprise data analysis market as yet. With most of the NoSQL systems being open source projects with major players being small start-ups, they obviously lack the global reach of software giants such as Oracle Corporation (NYSE:ORCL) or Microsoft or IBM.

Oracle Acquisitions

It’s in this context that Oracle’s acquisition strategy may give it a solid entry into the cloud based analytics market. Oracle Corporation (NYSE:ORCL) acquired Responsys — an automation software vendor — for $1.5 billion in December. Oracle’s acquisition of software defined networking (SDN) technology company, Corente, points to Oracle’s strategy in the networking space dominated by Cisco Systems, Inc. (NASDAQ:CSCO) but with competition from Hewlett-Packard Company (NYSE:HPQ) and Intel Corporation (NASDAQ:INTC).

Servers And Business Intelligence

Oracle Corporation (NYSE:ORCL) faces stiff competition in the server market from server giants IBM, HP and Dell leading to declining revenues from the server segment. In the Business Intelligence (BI) space, Oracle hopes for incremental growth from a 14.9% market share in 2012 to 17% in 2013.

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