Tomahawk, WI 02/21/2014 (BasicsMedia) – Procter & Gamble (NYSE:PG) has always been analysts favorite due to its high growth potential and its capacity to pay good dividends to its investors which has also made P&G a long term investment worth holding on to! Recently, P&G posted strong second quarter results which was instantly followed by launch of new innovative products by its various other brands which has not only helped keeping P&G in news but has also helped in creating rich brand value for the company.

P&G financial performance reviewed

Procter & Gamble (NYSE:PG) posted its second quarter financial results for 2014 which exceeded analysts’ expectations with its net sales reported to be around $22.3 billion almost same as compared to the same period last year, its diluted net earnings per share was $1.18 and its core earnings per share was $1.21 which showed an increase of 8% as compared to last year. Its returning Chairman and CEO, A. G. Lafley, went on record saying that the results for the quarter matched his expectations for the quarter. P&G’s segment which posted gains were its grooming segment which posted rise in sales of around 3%, health care segment which posted rise in sales of 5%, fabric care and home care segment which posted sales increase of 4% and its baby feminine and childcare segment registered growth in sales of 3%.

P&G product innovations

Procter & Gamble (NYSE:PG)’s brand Oral-B is all set to launch its interactive electric toothbrush at Mobile Congress 2014. This electric toothbrush is claimed to have the world’s first of its kind Bluetooth connectivity wherein the Oral-B app will provide you guidance while brushing and record your movements for better oral healthcare and for reference to dentists. P&G have said that this toothbrush will be available in limited quantities only and shall change people’s approach to oral healthcare completely and even give reminders to users about their need for dental appointment! It is product launches and innovations like these which has made Procter & Gamble (NYSE:PG) the world’s largest consumer goods maker.

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