Tomahawk, WI 01/22/2014 (BasicsMedia) – Facebook Inc (NASDAQ:FB) has been a subject of numerous searches. The company offers a perfect example of how money can be made on the Internet through offering people a platform where they can chat and share photos.

Of late, a lot of researches regarding Facebook have been dedicated to predicting the company’s future. Nobody denies that it remains the world’s largest social networking platform. Not even anybody can deny that the company has some of the best technology engineers among Internet companies given its ongoing platform tweaks and technology acquisitions.

But even with these strengths, or better yet, opportunities, some are not convinced that the company will be around for long. The problem with the company, researchers have insisted in recent times, is that it is bound to lose most of its users.

Of course, since the company’s IPO in 2012, many reports have shown that its popularity among teens is waning. And as if that is not enough, a report by Princeton researchers which was released on January 17, sought to compare Facebook Inc (NASDAQ:FB) with a disease that spreads, and then dies. The researchers noted that Facebook will lose about 80 percent of its current user-base between 2015 and 2017.

The latest research

The researchers note that like a disease, Facebook has infected many people and it has had rapid adoption which only means that a slowdown is coming. But it won’t just be an ordinary slowdown, but a painful decline. A disease model is that of rapid infection followed by decline and perhaps eventual extinction.

That people are going to be fed up with Facebook over the next few years is the basis of the argument of the Princeton research finding. The continuing exit of teens from the network will also come as a pull away from Facebook as contact with non-Facebook platforms increases.

Other recent studies have noted that Facebook Inc (NASDAQ:FB) is losing users, particularly teens to emerging mobile messaging apps WhatsApp and Snapchat. However, some studies have also shown that even though Facebook is experiencing teen exodus, such would not have any meaningful impact on its business given that it continues to add more users on monthly basis. Furthermore, the noted exit of teens from the network is a regional case that is seen in Europe and China, but even so, the numbers are very minimal.

That Facebook Inc (NASDAQ:FB) entered the competitive business platform with more than a billion users has worked well for its survival at the top of the rivals. Earlier social networking companies such as MySpace and Friendster hurried to go public and quickly fizzled out as they suffered big user hemorrhage.

Advertisement dollar

There is a shift that is sweeping through the advertisement industry. Many advertisers are now turning to online platforms to target potential customers and clients. Facebook Inc (NASDAQ:FB) is positioning itself for this wave of opportunity. The company recently announced introduction of autoplay video ads which are targeted at brand advertisers. Facebook is also boosting its content offering to increase traffic to its site.

Facebook Inc (NASDAQ:FB) announced last year that it would introduce a search feature on its platform through which it hopes to compete with Google Inc (NASDAQ:GOOG) for search ads revenue.

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