Tomahawk, WI 09/18/2014 (Basicsmedia) – Rebuilding like Apple Inc. (NASDAQ:AAPL) seems to be the only solution that would pull Sony Corp (ADR) (NYSE:SNE) out of it’s current miseries. During an interview on CNBC, Enderle Group President, Rob Enderle, reiterated that Sony will have to follow Apple’s business model if it is to survive the immense competition that continues to pound it with each passing day.

Sony Corp (ADR) (NYSE:SNE)’s acquisitions have underperformed allowing the company to lag behind it’s outright rival Apple Inc. (NASDAQ:AAPL). MP3 players have performed dismally against Apple’s iPad, and now the company is being pounded on the smartphone front as iPhones continue to control a greater market share.

“Ever since they acquired content the company has been in trouble instead of the content adding value to the company, it created conflicts. […] They need to go back to the basics rebuild Sony like Steve jobs did Apple and then move forward,” said Mr. Enderle.

Sony Corp (ADR)(NYSE:SNE)’s mobile unit was the most profitable of all the other segments last year, but has since gone flat, underperforming when compared to other companies. Apple, on the other hand, is enjoying one of its best seasons, having introduced iPhone 6 that continues to enjoy positive reviews in the industry.

Enderle believes that it is high  time that Sony Corp (ADR) (NYSE:SNE) went to the drawing board to determine what it’s core business is; just as Steve jobs did with Apple and then, commit all the investments and time into it. Sony has already signaled that it plans to reduce it’s workforce as it looks to venture more on high-end smartphones that it believes could give it an opening, to compete against iPhone’s and Galaxy’s.

“They have to come up with a phone that people would chase; that’s how Apple Inc. (NASDAQ:AAPL) got into the network. […] Create a great phone, create something that stands alone, something that carriers want to really carry and then limit it, so that people have to chase the product,” said Mr. Enderle.

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