Tomahawk, WI 05/30/2014 (Basicsmedia) – Southwest Airlines Co (NYSE:LUV) has announced about its recent tech-savvy move; promulgating a ‘Save trees’ propaganda, and counting on the significant rise in the number of Smartphone at every passenger’s palm, the seasoned carrier announced its intent to make paper boarding passes evolve into mobile based e-boarding passes, across the domestic networks towards this year’s end.

Southwest Airlines Co.(NSE:LUV) Forges A Technology Revolution!

This technological advancement would allow myriad passengers to use cell phones as boarding passes, at security checkpoints, in order to board on the flights. E-boarding passes shall reach the cell phone and the mailbox of the passenger, soon after booking a ticket! Passengers can take recourse to the Southwest Airlines Application to notch up mobile boarding passes; the app can be downloaded from Apple Inc. (NYSE:AAPL)’s iOS and Google Inc. (NYSE:GOOG)’s Android platform. Further, passengers can avail of myriad details like instant flight status and boarding gate position that shall be duly updated a day before a journey commences! The announcement shall cut down unwanted delay in the boarding processes,adding value to the passengers’ time, utilizing Smartphones in creating paradigm shifts!

LUV Faces A Hefty Fine

Southwest Airlines Co (NYSE:LUV) was into news on Thursday, May 29, as it was fined a whopping $200,000 for publicly sharing a promotional advertisement advocating astounding and unprecedented cheap fares for traveling, released in October, which weren’t regulated and executed afterwards!

LUV had telecasted an advertisement that depicted that the company had fixed fares at $59 on the flights enrouted to New York, Chicago and Los Angeles on specified dates; however, LUV didn’t exercise the advertised fares, when deemed to be!

LUV Repeats Its Mistake!

This is the second time in a period of 10 months that LUV’s knuckles were rapped by the Department of Transportation in the US for violating norms pertaining to fare advertising!

Additionally, Southwest Airlines Co (NYSE:LUV) is deemed to pay $100,000 owing to an outstanding fine charged onto the company for similar violations. DoT had agreed upon to suspend that penalty after LUV pledged to correct its vicious intent for violating the rules pertaining to fare adverts.

LUV Says: “Passengers Saved Millions!”

Brandy King, the spokesperson for Southwest Airlines Co (NYSE:LUV) admitted the erroneous advert, abrogated it and took it off-air soon after the error was found out; however, she commented that approximately 300,000 passengers have saved millions of bucks across the US, owing to the advert!

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