Tomahawk, WI 07/23/2014 (Basicsmedia) – The Coca Cola Company (NYSE:KO) even after various attempt this year couldn’t achieve an earning beat. Making a soda oneself, name on the coke bottle etc. didn’t prove successful for the American multinational beverage corporation to snatch hold of consistent revenue.

Previous year’s numbers were attractive

The net operating revenue by the company reported to be $12.6 billion in the second quarter which is less by 1% to The Coca Cola Company (NYSE:KO)’s revenue last year. Due to this, the soft drink giant has showed a decline of 3% in the first half of the current fiscal year. $2.6billion was the net income in the quarter which showed a decline of 3% from the company’s previous earnings. This quarter also witnessed a gain of 3% and 2% respectively in unit case volume and sparkling beverage volume. Sprite gained the largest modest growth of 6% in its total volume. There seemed to be unevenness among the growth as predicted by the marketing pushes.

Share a coke campaign proves successful

To say about china, the volume of sparkling beverage was up by 10% in the quarter and was mainly driven by share a coke campaign that was launched in June. The marketing strategy included replacing the first name in the iconic font in white color and this was also introduced in the United States last month. In North America The Coca Cola Company (NYSE:KO) did well because of the World Cup season that targets the name sake brand.

Consumers now migrate away from sodas

The beverage volume saw an increase of 5% , the package drinking water volume gained 6% and volume of sports drink gained 7% when compared it with the previous quarter. The juices volume upset the company by offset of 1% in its total sales. This is because of the consumer’s mindset which makes them to move to beverages that are healthy from their conventional soda attraction; not only Coca Cola but other soda manufacturers also received a blow from this widespread awareness.

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