Tomahawk, WI 10/22/2013 (BasicsMedia) – TheStreet, Inc. (NASDAQ:TST) is one of the leading digital media companies in the world, with a market cap of $81.34 million. The company has great potential considering that its competitors include Morningstar Inc, Yahoo! Inc, News Corp, AOL Inc, and Tree.com Inc, which have grown to become massive companies with a global presence. Moreover, the companies mentioned here, enjoy better market cap compared to TST. It has carried out a number of acquisitions to increase between 2012 and 2013 its market share.

TST remains one of the most reliable providers of business and financial news across various platforms digitally. It mostly uses the Internet to provide real time business and financial news across the globe. Investors love TST because of its reliability and the fact that its systems are always accurate in terms of providing real time analysis as well as business and financial news. Its clients across the world include institutions and individual investors. If you want news regarding mergers and acquisitions from anywhere in the world, TST has the best solutions.

TST’s Sponsorship of NBR Lauded

The company has announced that it will sponsor the Nightly Business Report for the fourth quarter of 2013. This is the second time TST is covering this event this year. This partnership benefits both businesses incredibly seeing that they both love empowering people with the most accurate and trustworthy information. This is the sort of information that investors find useful and helps them to take right action after going through the business and financial news the event will cover as part of the fourth quarter of 2013. The partnership is of benefit to investors.

The partnership between TST and NBR is one that will help the former to create more brand recognition. This is the right deal that TST needs in this moment in time to announce to the world, or at least remind investors of its existence and services. During this event, TST will get the chance to market its products and create awareness with both participants and the rest of the world. Top executives of NBC Universal and NBC News Group have hailed the partnership, and have stated that TST is the perfect partner for NBR at this moment in time.

TST To benefit Greatly from Partnership with NBR

The reason why I believe TST will benefit immensely from this partnership with NBR is that the latter reaches more than 98% of all UI.S households. This is good for marketing purposes and TST will benefit greatly from such deals, both in the short-term and long-term. NBR is available on both public channels and as part of documentary channels. It has the capacity to give TST the exposure it needs in order to propel its business and financial news segment, services and products across a much larger pool of customers, and investors in the U.S and worldwide.

This being the second time inn 2013 when TST is sponsoring NBR, I expect the deal to go on for quite some time. If TST gets similar deals in future, it should not hesitate to take them up if they help its cause and promote awareness among a larger pool of investors both in the U.S and across the world.

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