Tomahawk, WI 12/02/2013 (BasicsMedia) – Facebook Inc (NASDAQ:FB) knows that in the red-hot social networking market where things are constantly evolving, it pays to have people spend more time on the platform. But you see you cannot force them, but you can offer them something they like so that they stay long socializing. Today advertisers are not just looking for numbers, but the quality in the numbers, in this sense, the amount of time users spend on a particular social networking site.

According to latest surveys, with more than a billion users, Facebook Inc (NASDAQ:FB) still brags of the highest amount of time spent on social networking platforms globally. But considering that competition is leaving nothing to chance, the company is determined to come up with innovative ways to keep users glued to its platform and in this case, news feed is the promise.

If the finding by Pew Research Center is correct that more and more Internet users consume news on social media networks like Google Inc’s (NASDAQ:GOOG) YouTube, FB and Twitter Inc. (NYSE:TWTR), then it means the social media war has shifted to news feeds. The study revealed that among the American adults, 30% consume news on Facebook Inc (NASDAQ:FB), 10% on YouTube and 8% on Twitter.

This being the case, it means that keeping users glued on a particular site would depend on the quality of the news feeds provided and also, the tweaks made on the site so that news is delivered in a manner that does not alienate users particularly on handheld devices like smartphones with small display surface.

For Facebook Inc (NASDAQ:FB) and in the face of growing competition from mobile messaging apps, elaborate news feed to users is the way to keep users socializing for long hours. Then of course, this means better ad revenue earnings. This is the new game plan for the company’s CEO Mark Zuckerberg to keep the world’s largest social network large in numbers and dollars for the longest period possible.

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