Tomahawk, WI 9/17/2013 (BasicsMedia) –  Delta Air Lines, Inc. (NYSE:DAL) serves its customers both in the U.S and all over the world in terms of offering world class air transportation services both for passengers and cargo. It remains one of the very few air line companies which have a strong presence in every domestic and international market you can imagine, thanks to its route network. It operates a hub system in some of the leading airports in the world such as New York JFK, Tokyo-Narita, Salt Lake City, Memphis, Detroit, Atlanta, Amsterdam and many more. Why should you invest in this stock?

 DAL Benefits from the good performance of the Air Transport Industry

 One reason I would readily give anyone interested in finding out whether this is the right time to invest in the DAL stock, is the fact that the air transport industry is quite profitable right now. This wasn’t always the case, especially in the period right after the financial crisis which affected the entire world and the air transport industry wasn’t left untouched. This industry is currently in transition and enjoying a period of sustained profits quite unlike anything in the recent past. DAL has experienced profits and better financial results since 2008 when it merged with Northwest.

 DAL took a close look at the destinations which its airplanes flew to all over the world. It got rid of the destinations which weren’t profitable and redeployed its planes to the more profitable routes. This has borne fruit, and added to the fact that the company saw it fit to get rid of its old planes, it is no wonder that it enjoys the current level of profitability. These two decisions helped the company to attract more passengers, and the effects have been felt in better financial results as well as higher profitability. It has seen an improvement in its operating margins and revenue.

 DAL No Longer in the Red

 In the last decade prior to DAL’s merger with Northwest, the company had been operating in the red. This has now changed and the profits could be attributed to the merger, which ensures that the company now benefits from the combined routes of the two air lines. Its strategies are now being aped by other airline companies. Moreover, its merger with Northwest apparently gave birth to more mergers such as Southwest/AirTran, and United/Continental. These types of mergers are helping airlines to get out of bankruptcy and become more profitable once again.

 DAL Enjoys Great Ranking by Analysts

 The company is well ranked by analysts. It has even found its way back into the S&P 500 index, another clear indication that the market is responding very well to this stock. When DAL gets back into the S&P 500 index, it will become only the second airline to achieve this after the Southwest Airlines. This is quite the story for a company which as recently as 2005 declared bankruptcy. I see a period of extended profitability for this stock, which is good news for investors and everyone associated with DAL in general.

 DAL has worked very hard to regain both investor and customer confidence and is now on the way to reaping all the related benefits. Its debt liability has been shrunk from $417 billion in 2010 to a respectable amount of around $7 billion in 2013. These are all signs of progress for this once struggling airline company.

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