Tomahawk, WI 7/25/2013 (Basicsmedia) – Tripadvisor, Inc. (NASDAQ:TRIP) is a provider of trip advisory services online. The company organises research, suggestions, reviews and opinions of its customers online under its TripAdvisor brand to provide simplified travel planning. The Company has a market cap of $7.9 billion, having its strengths in multiple fields including abundant cash flow and a good stock performance.

TripAdvisor, Inc. declared its results for the 2Q2013 on Wednesday, July 24, 2013, beating the stock analysts’ expectations. It announced an increased Profit for the quarter, reflecting a double-digit growth in revenue and a sustained boost in traffic.

Revenue for the quarter was estimated at $246.9million, up 25% over last year, with net income for the Q2 up by 26% as compared to last year, aggregating at $67 million, or $0.46 per diluted share. The cash flow from operations for the quarter was recorded at $89.6 million, an increase of 45% over last year. TripAdvisor also bought back 675K common shares in the quarter, accounting for $42.4 million.

The Company also gained from an increase in revenue from click-based advertising totalling to $182.8 million for the quarter, recording an increase of 21% against last year, aggregating about 74% of total revenue earned in the quarter. Revenue earned from subscriptions and transactions was declared at $32.7 million for the quarter, up 68% from last year. $134 million was earned in revenue from North America alone, representing 54% of total revenue. Revenue earned from African Countries, Middle-East and the European Nations was estimated at $73 million, representing 30% of total revenue. The Asia-Pacific contributed $30 million, representing 12% of the total revenue, with Latin America adding $10 million, representing a 4% share of total revenue. Almost 49% share of total revenue earned during the quarter came from International revenue. However, revenue from its third party venture, Expedia was down 3% to $54 million from last year.

Steve Kaufer, President and CEO of TripAdvisor, confirmed that more than one billion visitors were recorded on its website over the last two quarters. He quoted a sustained increase in traffic to be the driving factor behind the strong financial performance of the Company.

“There was a lot for TripAdvisor fans to be excited about during the second quarter. Our strong financial performance was driven by continued traffic growth. We also kicked off our first-ever offline ad campaign to enhance brand awareness. Perhaps most notably, we bid ‘adieu’ to pop-ups and rolled out our new hotel ‘metasearch’ display, which makes it easier for travellers to find a great hotel as they plan their perfect trip,” President and CEO, Steve Kaufer said in a statement.

The stock closed at $61.14, up 0.79% on Wednesday, July 24, 2013, with a 50% increase in daily traded volume of shares at 2.70 million shares traded during the day. The stock soared to $70.25 to beat its previous 52 week high of $65.41 during the after trading hours, recording an increase in the share price by 14.9%, riding on the sentiments of the market as the results were announced on Wednesday. The stock has gained 36.41% in the last six months.

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