Tomahawk, WI 04/20/2014 (Basicsmedia) –In a move that cannot conceal the fact that Twitter Inc (NYSE:TWTR) is now marshalling all its strategies to build an advertisement-based revenue model, it has acquired one of the largest advertisement network’s for mobile’s MoPub.

MoPub to make the difference

According to Twitter Inc (NYSE:TWTR)’s official blog post, MoPub has the numbers to make Twitter Inc (NYSE:TWTR) rework its magical numbers of yore. MoPub Marketplace is now known to reach over a billion individual devices, running over 130 billion ads on both of the popular platforms- Android as well as iOS apps.

However, research analysts have raised a few concerns.

Head of Global Security research at Sophos, admit that the risk runs high, based on the current details available on Twitter Inc (NYSE:TWTR)’s business model. The chances of malicious apps being paid for distribution are high-risk and are likely to be the cause of worry.

Twitter Inc (NYSE:TWTR) will have to set up elaborate and well-defined security blankets and vetting sources which will ensure maximum control and ensure non-malicious apps only run as paid services and advertisements.

According to Tripwire’s Director of IT Security and risk strategy, Tim Erlin, this is a possibility which is unlikely to occur overnight. It would be possible only when a Twitter Inc (NYSE:TWTR) account, which already has a long tail-line following, turns out to be fraudulent, and users already trust the account well to continue clicking on it.

Point of exposure

However, experts comment that, as of this point of information provided, the issue is across all of the apps, which will be made available. This is due to the fact that the links which are used to provide apps can also be of those of harm causing software or malicious software.

He reiterated that the exposure to risk because of such advertisement-based apps will be nearly the same, with trust-worthy apps as well as malicious apps both causing same degree of compromise!

But for Twitter Inc (NYSE:TWTR), it is very important that MoPub converts to a successful revenue-earning stream. It is already running low on the actual number of users and issues with overwhelming advertisement content, may lead to further enchantment for Twitter Inc (NYSE:TWTR) users.

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