Tomahawk, WI 06/23/2014 (Basicsmedia) – Social networking company Twitter Inc (NYSE:TWTR) has decided to divide the functions of its former chief operating officer between two of its executives thus fulfilling its promise of eliminating the COO position.

Division of Work

Twitter Inc (NYSE:TWTR) had earlier indicated that it will not appoint anyone in place of Ali Rowghani as its COO following his untimely resignation. His exit from the position followed after he had sold a significant number of shares, i.e. 300K shares, in the open market much to the embarrassment of its top executives. The timing of his action surprised many of his colleagues. He continues to be in the company as its strategic adviser to Dick Costolo, the CEO of the company.

As part of the division of COO work between two executives, Twitter had assigned Adam Bain revenue and partnerships, whereas Gabriel Stricker has been asked to take up the responsibility of marketing and media, Reuters reported.

Stricker is named as vice president of marketing and communications, whereas Bain has been designed as president of global revenue. The news agency has quoted technology news and said that the company was not available for their comments on the latest developments of splitting the duties.

Fall of Rowghani

Rowghani was considered as an influential personal occupying the number two slot in the company taking care of the social networking company’s product development, deal making, and finances. He had to leave Twitter after a reported clash with the company’s CEO on whether to continue to supervise product innovation.

Investors’ patients were tested due to Twitter Inc (NYSE:TWTR)’s lackluster quarterly numbers on the user uptick for the second straight quarter. Twitter had also raised its worry by disclosing that there was less frequency of 255 million monthly users visiting the site in the current year than the previous year.

Finally, Roghani has realized $9.9 million from the sale of shares immediately after the lockup period expiration despite other management executive preferred to keep their shares that sealed his fate as its COO.

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