Tomahawk, WI 05/09/2014 (Basicsmedia) – As the lockup on sales of Twitter Inc (NYSE:TWTR) shares by the insiders ended, a few of the senior executives have disclosed some sales.

Co-founders Jack Dorsey and Evan Williams and CEO Dick Costolo have assured that they have no plans to sell their shares.

Top Executives Sell Shares

In filings with the Securities and Exchange Commission, Twitter’s No. 2, the chief operating officer, Ali Rowghani, disclosed exercise of 300,000 stock options by selling each share for $33.76 on Tuesday. His profit from the sale was about $9.9 million and he still owns about 990,000 Twitter shares, according to the filing.

Twitter Inc (NYSE:TWTR)’s general counsel, VIjaya Gadde, was another top executive who sold 13,346 shares on Tuesday for $33.77 each for a total of $451,000. She now owns about 848,000 shares, according to the filings.

Luca Baratta, Twitter’s vice president for finance, sold 9,285 shares at $31.44 per share on Tuesday for a total consideration of $292,000, according to his filing. He now owns about 331,904 shares.

Some of the selling was because of tax obligations, according to a Twitter spokesperson.

Decline in Tech Stocks

Twitter’s share has declined by 47.21% since the beginning of the year though it is trading better than its IPO of $26. Although 1Q2014 revenues doubled in comparison to 1Q2013 to reach $250 million, Twitter remains a loss making company with a net loss of $132.4 million in 1Q2014 as compared to $27 million loss in 1Q2013.

Twitter expects between $1.2 billion and $1.25 billion in FY2014 revenues.

Another tech company whose share price has drastically declined this year is LinkedIn Corp (NYSE:LNKD).

These two companies appear to be outliers in a scenario where most tech stocks — including Facebook Inc (NASDAQ:FB), Microsoft Corporation (NASDAQ:MSFT), and Intel Corporation (NASDAQ:INTC) — have been in positive territory since the beginning of 2014 as well as compared to their price one year ago.

Language-Based Ad Targeting

Twitter Inc (NYSE:TWTR) is now offering a new language detection feature to enable advertisers to better target users as it seeks to increase its revenue from advertising which accounts for 90% of Twitter’s sales in 1Q2014. This is in a scenario where Twitter’s user growth has somewhat slowed down and the old comparison about Twitter being the next Facebook has been tossed out the window. This new feature will be available in 20 different languages, according to a blog post by Nipoon Malhotra, Twitter’s Group Product Manager.

Twitter Tightens Security

Twitter has been historically plagues by security problems and hackers getting into Twitter accounts and committing mischief. But things have been improving of late in terms of Twitter’s security aspects.

The latest announcement deals with password reset and enhanced identification requirements plus blocking of suspicious account logins. In terms of password reset feature, Twitter now lets users choose between their email and phone number associated with their Twitter account to which the users want Twitter to send their password reset information.

Twitter Inc (NYSE:TWTR) also announced improvements to protect users from suspicious logins by asking challenge questions to users when it detects unusual login attempts based on login history.

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