Tomahawk, WI 07/30/2014 (Basicsmedia) – Twitter Inc. (NYSE:TWTR)’s stock surged in Tuesday trading session after the company posted stellar results for the just completed second-quarter, consequently stating that its revenue more than doubled, mapping out an impressive quarter altogether. ABS Investment Strategy president, Richard Fetyko also shared the same sentiments that the quarter was impressive highlighted by the fact that the company also provided a positive guidance. The World Cup event seems to have gotten things going, as more users flocked to use the network, in sharing their views through tweets.
“It was very clean quarter and also the guidance was very strong ahead of expectations. If I were to put a bear’s hat on, I would say there is going to be some debate around the impact from the world cup both on the user metrics, as well as the advertisement demand, perhaps it stirred particularly overseas,” said Mr. Fetyko in an interview on CNBC.
Despite the world cup being a four year event, it had a massive impact on Twitter Inc. (NYSE:TWTR)’s earnings of which Monetization is also expected to have a similar effect going forward. Twitter Inc. (NYSE:TWTR) continues to innovate its users interface platform as it looks to address the slow growth of active user’s subscription. The network has already shortened the sign up process by reducing the number of clicks that one needs in order to join the network.
“I think they are innovating quite a bit on the user interface side to make it just a lot cleaner and simpler and to really attract some of the less technological sort of savvy users out there. I think they have succeeded with that, and I have also seen them really shortening the process of signing up from a number of clicks to three or four and that also includes the conversion of visitors to users as well,” said Mr. Fetyko.
Fetyko remains bullish on Twitter Inc. (NYSE:TWTR) attaining the $60 mark in the next 12 months considering the company is trading at between twelve and thirteen times its revenue multiples. Another positive from Twitter is the fact that it is growing at a 120% rate compared to Facebook Inc. (NASDAQ:FB)’s 40%, with huge growth potential on margins.