Tomahawk, WI 01/01/2014 (BasicsMedia) – The biggest big name to open a social networking account with Twitter Inc (NYSE:TWTR) is Africa’s richest man Aliko Dangote. The billionaire philanthropist took to Twitter Inc (NYSE:TWTR) this week to share his dreams, challenges and encourage his followers.

This is one of the latest good news for the company. Yet some more good news is that the company’s stock is starting to gain some strength after a string of slump following a bearish note on the stock by one equities research firm.

However, beyond these, Twitter Inc (NYSE:TWTR) remains a challenged company and stock. The company’s popularity has been noted to trail that of peers LinkedIn and Pinterest according to the latest Pew Research Center study.

Viewed along age bracket, the network is popular among young adults and blacks in the U.S. In overall popularity, 21 percent of the 1,445 respondents polled said they use Pinterest. This is a big surge for this photo sharing platform given that last year its popularly was 15 percent among the same number of polled Internet users aged 18 and above.

As for LinkedIn, 22 percent of the respondents said they use the service.  Twitter Inc (NYSE:TWTR) comes behind these two social networking platforms by 18 percent in popularity among the polled Internet users. The study also revealed that about 29 percent of U.S. blacks use Twitter while only 16 percent of whites and Hispanics use the service.

Remember, these figures excluded Facebook Inc (NASDAQ:FB) which is leading Twitter Inc (NYSE:TWTR) by a wider margin in the social networking scene.

Adding numbers

Since its IPO in November, the goal of Twitter Inc (NYSE:TWTR) has been to boost its subscriber-base. The company makes its revenue through ads on its website. This ad revenue grows with the growth of users in the network. So the company is leaving nothing to chance to make itself the mainstream social networking platform.

However, in doing this it is also faced with numerous challenges such as user exodus, and user rejection of new features added to the platform. The company is not pursuing a particular line to boost its numbers, but it is attempting everything that seems promising.

Of late it has been improving its website with new captivating and interactive features which can make Internet users like the site. Among these features are newsfeed, Nearby tweets, online television programs which are rolled out in partnership with Comcast and so on.

Profits

Twitter Inc (NYSE:TWTR) is yet to return a profit for the duration it has existed. This is the biggest gap in the company’s profile. In recent times the company has been reducing its losses and boost revenue, but it still has a lot of ground to cover in order to turn profits. Many analysts are betting on the stock to start making profits this year, however, in reality, the clearest time when the company can turn GAAP profit is 2015.

In the meantime, traders have been buying the stock in droves, making it one of the most overvalued tech stocks today. Traders are motivated to buy the stock due to its promising prospects especially in video ad revenue. Investors are also paying a premium to get the stock due to the short supply of the shares. During its IPO Twitter Inc (NYSE:TWTR) floated 70 million shares.

Moving on

In order for Twitter Inc (NYSE:TWTR) to remain a relevant competitor in the social media platform, the company needs to boost its marketing strategies, attract more brand advertisers and stem user exodus from the platform.

The stock is up more than 67 percent since December 2013. A share of the company is trading at the range of $63 having debuted at $26 per share.

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