Tomahawk, WI 04/29/2014 (Basicsmedia) – While its international business is still diminutivein comparison to its domestic sales, Under Armour Inc. (NYSE:UA) continues to dependupon sales from outside the U.S as a primary driver for its evolution.

Under Armour’s international revenue, only accounts for about 9% of its revenue, went up by 79% over the past year for the first quarter. Cumulatively, the organization stated revenue figures of $642 million for 1Q2014, up from $472 million in 1Q2013.

 Sustaining Their Existing Strongholds

The CEO, Kevin Plank, stated on Thursday during a call with investors that the strength witnessed in Under Armour this quarter internationally was omnipresent across all of its regions.

Under Armour Inc. (NYSE:UA) grew first quarter sales in Europe, China and South America — specifically in its primary growth markets in France, Germany and the United Kingdom.

They seem certain that this would be the first year when the company would break a $100 million in sales figures, in Europe. Under Armour first entered the European market in 2006.

Plank also stated they’re spending copious amounts of money from a marketing point of view, and that’s where their resources were being deployed. And that the addition of Tottenham Hotspur, had been critically important for their company from a brand awareness standpoint. 

Further Along The Silk Route

Meanwhile, in China, Under Armour is expected to have roughly twenty stores by the end of April and a total of fifty in the pipeline for the rest of the year. Through this expansionary move, the organization will increase its presence in China from two cities to ten.

Additionally, Under Armour also made a debut in Chile and Brazil earlier on during the year, and its growth in South America was supplemented after it took full control of a distributor in Mexico that used to be a subsidiary of theirs.

Towards the end of 2014, Under Armour Inc. (NYSE:UA)  aspires to initiate the distribution in markets that they had not explored before, such as the Middle East and South-east Asia.International business has always been one of their key sources of revenue, in addition to their running footwear and apparel categories.

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