Tomahawk, WI 10/08/2013 (BasicsMedia) – There are those who claim that Tesla Motors Inc (NASDAQ:TSLA) was always bound to go through a tough period like it is doing right now. Those holding such an opinion are also the same ones who believe that this stock qualifies for listing as a momentum stock. They say that it has been attracting investors because it was considered the cool stock to adds to ones portfolio, TSLA was the stock showing Wall Street that there is a future in environmentally-friendly stocks due to its focus and determination in developing electric vehicles

 In some ways, TSLA as a stock owes its existence to its CEO, Elon Musk. Recently when the company’s Model S caught fire and attracted a lot of negative reviews, TSLA lost close to $2.5 billion in value. This was after it had been reported that its CEO, Elon Musk, had likewise lost close to $600 million for the same reason. This stock has rallied by more than 200% in 2013 alone, but it could be time to sell if you are unsure how the current situation will pan our in the coming days. Can it continue losing money yet expect to remain attractive to investors?

 TSLA shares have always benefited from the strong belief that it will come up with a wonderful product. This is what happened with its Model S, which had been expected to be a good car. The car ended up being rewarded as the best car of 2013. The products which TSLA comes up with every now and then are the work of Elon Musk. He is to TSLA and the electric vehicle industry, what Steve Jobs was to Apple Inc and the world of computers and technology as a whole. One shudders to think what would happen were Elon Musk to walk away from TSLA.

 Perhaps the biggest challenge which TSLA faced was to build refueling stations which were practical within short distances of each other. These stations were to be used in recharging car batteries for the electric cars. There was a time when everyone doubted TSLA’s ability of coming up with these stations. But now, no one dares doubt the ability of this company to build these stations ion addition to finding a way building batteries which last longer than they currently do. Anyone who has followed TSLA’s progress will know that everything is possible.

 TSLA’s biggest challenge right now is to demonstrate that its Model S car is still safe and that the fire which consumed one of these cars last week will never be repeated. The company ahs attracted negative reviews on its stock because everyone believed that the Model S was the safest in the industry. There is now real fear whether other makers of electric cars will manage to come up with cars which are safer than Model S. Let’s not forget that the industry has also reacted in this manner because Model S had been listed as the best car of 2013, only to end up burning.

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