Tomahawk, WI 10/15/2013 (BasicsMedia) – There is an ongoing battle between Facebook Inc (NASDAQ:FB) and Google Inc (NASDAQ: GOOG) regarding which one of them is the most visited site on the Internet. Google Inc has been around for close to 15 years while Facebook is in its seventh year. FB is the biggest challenger Google has faced up to this point. None of the previous Internet sites has come anywhere near being serious challengers to Google’s dominance. The question we need to ask is this; is FB doing anything that is smart business to help it overtake Google or not? Let us answer this.

 Facebook Inc Shares Its Secrets with the World

Facebook has decided to share its data secrets with the rest of the world. This has come as a shock since many analysts are convinced that by doing this, FB is inadvertently sharing its trade secrets with the rest of the world. Its competitors will use the information or data FB share to improve their services thus derailing this firm from achieving its goal of being the most visited site in the world, and overtaking Google in the process. In my view, I think this is a very smart business idea on the part of FB and I support this move. Continue reading to find my reasons.

 FB has introduced a new version of its software known as Flashcache, which it uses to run its data center. FB is in essence sharing this information with several start-ups, its rivals, and partners on the best and most effective ways of managing a data center. This is not the only tool FB is using to help propel it to the front of the queue. The company has said that it will use new strategies to help it earn better revenue from mobile advertisements. I believe that the success FB has achieved thus far from its mobile ads is nothing compared to that which lies ahead.

iPads and Smartphone Devices Helping FB’s Cause

The emergence of iPads and Smartphone gadgets has helped FB’s cause a great deal. People are using these gadgets to read work-related emails, and opening FB to see what is happening in other parts of the world. Facebook has turned into a powerful tool for sharing breaking news all over the world. Media houses and politicians are among the most frequent users of Facebook to share or obtain information from the public. Gradually, I foresee a situation where FB will overtake the television as the most reliable source of new information across the world.

 Can FB Find New Revenue Source?

The raging debate right now is whether FB will find new sources with which to increase its revenue. This is the challenge that FB must address. It has succeeded in demonstrating that it has the capacity to turn its fortunes around by embracing mobile advertisement when the rest of the industry was a bit skeptical. FB currently attributes up to 41% of its total revenue to mobile ads but if it can device new products to help shore up its revenue, there is no doubt that it will be the leader where Internet is concerned and will have overtaken Google as the most dominant.

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