Tomahawk, WI 01/29/2014 (BasicsMedia) – Online platforms for buying and selling different products are just as competitive as any other industry. The demand for reliable services is just as intense as it is with every other type of business, as eBay Inc (NASDAQ:EBAY) has discovered. Two of eBay’s biggest competitors are Amazon and Wal-Mart, and it has to work extra hard to come up with services that clients will love if it hopes to remain attractive to investors. One of Amazon’s approach in the coming years is to use drones to make deliveries to customers, and this idea has scared many retailers.

The battle that is before eBay is so huge, bearing in mind that online commerce accounts for only 6% of all commercial activities in the US. Everywhere you go you will discover that people still buy 90% of everything they need from offline stores. However, as smartphones and tablets continue increasing in popularity in the market, it is only a matter of time before most customers opt to buy products from sites such as eBay and Amazon, as well as other online stores. The company has started to shed its image of the past, that of being the world’s largest auction site.

Currently, eBay Inc (NASDAQ:EBAY) has worked hard to establish development technology partnerships with other big retailers, such as Target, Toys “R” Us, Macy’s, and Home Depot. In order to take the battle for domination of the online commerce business, eBay has also sought to expand its online platform to include both reliable and returnable products, whose prices are fixed. Having moved away from auctions, it is pleasant to notice that these make up only 30% of all purchases made by customers at EBAY. You can now find the car that you need on eBay, though at a fixed price.

Since 2008, eBay has acquired 34 new entities, which mostly deal with enhanced technology. With these acquisitions, customers can now place orders for any item they are interested in through EBAY’s mobile app. The company has even gone ahead to develop an app called eBay Now, which allows customers to place orders from local vendors that are willing to participate in this venture, and you will have whatever you need delivered to your door in less than an hour, although you will pay a fee of $5 to enjoy these services.

eBay Inc (NASDAQ:EBAY) seeks to make its interactive technology to help customers find entertainment while shopping online. Shopping through eBay will be a fun-filled activity. Perhaps one aspect of eBay-s business operations that will bring a huge change in the way it serves its customers, is the digital wallet. With the digital wallet, you can pay for any item that you need or order for, with your phone. Having acquired PayPal in 2002, eBay seeks to continue on this path that will enable it to attract more customers to its platform, instead of going to its business rivals.

eBay Inc (NASDAQ:EBAY) pays close attention to the huge possibilities presented by digital payments made using mobile devices, believing that this provides the catalyst to completely change how online business has been done up to this point.

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