Tomahawk, WI 7/30/2013 (Basicsmedia) – One of the clearest indicators used to determine whether to pull out of or continue investing in any company will always be the financial results. These results offer the best indicator in terms of what to look forward to in terms of earnings per share and dividends, if any are declared. This is the reason why investors are waiting to learn more on what to expect from the financial results of Activision Blizzard, Inc. (NASDAQ:ATVI), which are set to be announced on August 1, 2013. This article seeks to give investors an idea of the kind of results to look forward to once the company releases them for public consumption and perusal later this week.

What Does ATVI Sell?

ATVI, Activision Blizzard, Inc boasts of Santa Monica, California as its headquarters. It sells interactive entertainment products for handheld devices, mobiles gadgets, PCs, in addition to as consoles and online. It operates not as a single unit but in three different segments known as Activision, Blizzard and Distribution. If you are looking to invest in a company which operates under the multimedia and graphics software industry, ATVI would be a very good option to go with.  In order to meet the needs of its customers worldwide, the company has employed close to 6k personnel to sell its services and products.

How Is ATVI’s Stock Performing?

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Fig 1.6, showing the performance of ATVI Stocks from Sept 2012 to Jul 2013. Chart courtesy of http://finance.yahoo.com/q/bc?s=ATVI+Basic+Chart.

A close scrutiny of the diagram displayed above shows that there has been a general improvement in the performance of ATVI stocks from last year to 2013. It is pleasant to note that the prices have not reached the lows of last year at any point in 2013, at least up to this point.

ATVI and Its Competitors

It is worth noting that ATVI isn’t the only player in this industry. It has to contend with the services provided by other leading players in this industry and these include Electronic Arts, Incorporated (EA), Sony Corporation (SNE) and Take Two Interactive Software, Inc (TTWO). In terms of market capitalization, ATVI is only behind SNE (21.52b) with its 19.77b. In terms of employees, it ranks second only to EA which has employed more than 9k individuals. When talking about revenue, its 5.01b is second only to SNE’s 86.06b. It enjoys larger net income of $1.19b, which is the best in the industry.

ATVI has been under the ownership of Vivendi, a French company for awhile. However, it has now seen the benefit of buying itself back from Vivendi and has set aside close to $5.83b. It hopes to buy close to 429 shares with this sum of money to give it complete control of its own affairs. The whole process is bound to take place just prior to the release of Xbox One and PlayStation 4 by both Microsoft and Sony respectively.

Lately, the earnings and revenue figures announced by ATVI have been quite good and impressive to say the least. The release of the Second Quarter Financial Results is expected to confirm these figures and earnings. This indicates that the industry is quite confident with ATVI, and this augurs well for all investors. Consequently, I would advice investors in ATVI stocks and shares to carry a positive outlook with their investment since by all indicators, this company will perform much better than what is actually being projected.

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