Tomahawk, WI 01/29/2014 (BasicsMedia) – The post-IPO period has not been good for Facebook Inc (NASDAQ:FB) for such a long time. It was hard to believe that the company would turn its fortunes around, but it did. As it prepares to announce its fourth quarter 2013 financial results, there is real hope that the company will report better than expected results. Over the last twelve months, Facebook Inc (NASDAQ:FB) has seen its shares go up by close to 100%. The company has seen its fortunes change not only on matters related to its finances, but also many other aspects of its business operations, giving hope to investors.

Facebook Inc (NASDAQ:FB)’s turnaround in the last twelve months can be attributed to the way it has marketed itself during that period. The company has succeeded in attracting the reputation of being the best platform for online ads. It is hard to imagine that the company had no mobile advertisement business twelve months ago, at a time when some of its contemporaries were doing quite well in this area. Fast forward to twelve months later, and the company raised close to $1 billion from mobile ad business. This indicates how hard it has worked to make itself viable for investors.

The fact that Facebook Inc (NASDAQ:FB) currently boasts of more than 1 billion active users, makes it the largest social media site in the whole world. This single attribute is what has helped FB to enjoy the huge amount of traffic in terms of attracting advertisers. FB’s decision to integrate the mobile advertisement platform has also helped the company to change how it operates, and project its image as a modern entity that is willing to embrace new ideas in order to retain and increase its presence or market share. At the moment, it does not look as if FB is about to lose in anything.

The company’s quarterly revenues will surpass $2.34 billion, representing an increase of around 47.6% from its previous figures. During the same quarter last year, the company posted revenues of $1.8 billion. Last year, the company’s full year revenues were $5.09 billion, which represents earnings of 53 cents per share. This year, when the fourth quarter financial results are announced, the expectation within Wall Street is that the company will have earned 84 cents a share, which represents full year revenues of around $7063 billion. Fewer companies can top that.

As an investor, it would be prudent for you to take keen interest in certain data when FB publishes its quarterly financials. First, start with the company’s daily and monthly active users. As long as the company proves that it has seen growth in this segment, then you can be sure that advertisers will continue using its platform to market their products. Secondly, you should look at the data Facebook Inc (NASDAQ:FB) posts to see if there is an increase in mobile users. This should be a foregone conclusion since more people continue to access Facebook Inc (NASDAQ:FB) through mobile gadgets.

Facebook Inc (NASDAQ:FB) is not likely to disappoint anyone in 2014, and if the first results announced this year go as expected, investors will have every reason to look forward to amazing performance for the next twelve months.

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