Tomahawk, WI 02/13/2014 (BasicsMedia) – It is not everyday that you find analysts who are unsure about whether to buy or sell a stock, just as they are with Tripadvisor Inc (NASDAQ:TRIP). Tripadvisor does not disappoint when it comes to helping travelers find hotels, book flights to their favorite holiday destinations, or enjoy various entertainment options. However, when shareholders need a proper return on investment, TRIP is often one of the stocks they avoid, and feel that it is not just worth the trouble. In the recent quarters, the company has invested more on finding ways in which it can improve its mobile products while enhancing the capacity and effectiveness of its latest platform.

Not all the efforts that Tripadvisor Inc (NASDAQ:TRIP) put in to improve its mobile products and make its latest platform more efficient have borne fruits. TRIP has seen a drop in user numbers where its products are concerned, and this has messed the stock to an extent where some investors now want nothing to do with it. When you look at the company’s positive realties, you discover that the stock is a BUY. The moment you shift your focus to TRIP’s negative realties, you realize that you should SELL it as soon as possible. Shareholders have to contend with this dilemma. The company is expected to see a 20% increase in revenue in 2014, but is this enough to sway investors?

The focal point for Tripadvisor Inc (NASDAQ:TRIP)’s quarterly financial results throughout 2013 was the growth in hotel shoppers. However, a scrutiny of the latest results indicates that the company expects a 25 percent rate of growth, which is a massive drop from the previous year-over-year growth levels. The essence of this outlook is that it is nigh impossible to see anything apart from a deceleration of hotel shopper growth in 2014 and beyond. Such facts are what make TRIP a tough stock to BUY, and convinces many investors to do everything in their power to SELL it as soon as possible, whether they attract good money for it or not.

Analysts who believe that buying Tripadvisor Inc (NASDAQ:TRIP) is good investment have looked at the company’s revenue growth in the last one to two years, and are pleased with what they see. The 17 percent increase in revenue from click-based advertising, has convinced such analysts that TRIP is not a waste as it is made to be. They also believe that the company has benefited a great deal from improving user experience in its latest platform, and that this has created leads of the highest quality, which has inevitably attracted more money and revenue. Therefore, these analysts believe that TRIP remains a good investment both for the short-term and long-term.

In summary, Tripadvisor Inc (NASDAQ:TRIP) is neither good nor bad stock. It is hard to make up ones mind as to whether to buy or sell this stock. However, its services are still in great demand among travelers and tourists all over the world. Tripadvisor Inc’s expertise in matters to do with traveling, making bookings, and offering great tips on where to visit, means that it offers much-needed services.

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