Tomahawk, WI 9/17/2013 (BasicsMedia) –  When a company boasts of customers such as governments, institutions, corporations and private individuals, it has to be one of the major brands in the world. Citigroup Inc (NYSE:C) is one such company which offers its diversified financial services as a holding company of great repute. Its operations are carried out under two segments, namely, Citicorp and Citi Holdings. There has always been the notion that Citigroup stock is a good buy for investors with long term interests. Is this really true? In this article, we will take a look at the veracity of such a statement.

 Citi Remains Wall Street’s Favorite

Wall Street analysts have often listed C stock as one of their favorites, especially within the banking sector.  While it is true that the company endured a torrid time after the financial crisis which seriously dented most stocks, and large banks such as Citigroup were never spared, the outlook is quite different from what it has been since 2008. Its earnings report indicates that it has posted results which are better than what was expected. Its capital markets business remains very strong and continues to impress Wall Street analysts and other investors as well.

 Citi’s Mortgage Portfolio Performs Very Well

 Citigroup’s results in the North American market, especially with regard to the mortgage portfolio, shows that the company has done remarkably well. The credit quality in this market is worth mention since it has enabled C to gain a lot in the market. Don’t forget that Citigroup has a very large mortgage portfolio, yet despite this, it has been able to reduce its delinquencies by almost 19%. Citi has succeeded in posting these wonderful financial results on the back of a strong fixed income as well as equities which have helped drive the stock upwards.

 As long as Citi is able to manage its expenses well and takes good care of its credit quality, I foresee a period of tremendous growth for this global financial institution. However, its emerging markets business is not doing as well as might have been envisaged. There has been a slow down in international consumer loans. However, I expect the effects to be somewhat negated by what C is able to achieve in the local market. All in all, the poor performance in the emerging markets business is not something to scare investors with long term interests.

Citi is Worth Buying

I believe that C is a stock worth buying and adding into ones portfolio. It still has great potential and thus far, I have been extremely pleased with its recovery from the recent global financial turmoil. Bank stocks have been up by an average of around 24% in 2013, compared to the previous years. If you have always desired to get a high-quality regional or multinational bank to invest in, Citigroup should be the first name appearing on your list. At all times, C remains one of the top stocks to watch for all investors, although I recommend it more to long term investors.

In conclusion, get your hands on Citigroup stock and see for yourself how much reward this will bring to you.

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