Tomahawk, WI 10/14/2013 (BasicsMedia) – Facebook Inc (NASDAQ:FB) has become a major global brand since 2004 when it was launched. Its products are now being used both by individuals as well as businesses and even large corporations to improve their operations and for marketing purposes. Companies and businesses alike are now opting to invest in social media marketing, of which FB remains the most popularly used tool all over the world. Although it ranks second to Twitter among American teens, FB is playing a massive role in connecting businesses to their customers.

 Social media marketers are seeing their profile growing on a daily basis as well, all thanks to FB. Most companies now prefer to maintain internal social media marketing departments to help them get new customers to buy their products and services. A better demonstration of the role played by FB is seen in the fact that more than 60% of all Fortune 500 companies have now opened pages on this very popular social media site. More than ¾ of all B2C companies say that they have received new customers to buy their products and services through Facebook.

B2B firms have not been left out of this new tool used in marketing. Close to 2 out of every 5 B2B firms have seen their number of their customers grow as a direct result of the Facebook pages they opened for their companies. Facebook has become an important tool for brand recognition, which has increased by more than 170% in the last twelve months. In the U.S, an average user of Facebook will often like around 80 pages, and boast of around 130 friends or contacts. This is why users love connecting to major and minor brand names through FB.

 Retail sites which also have Facebook pages are often considered to be quite attractive and convenient to users to an extent where they end up spending not less than $102.59 on average. Any person, who likes a retail site or page on FB, is likely to make purchases. When a few of these customers were polled, more than 50% of them said that they are more likely to buy a product or pay for a particular service based on the initial step they took to like the Facebook page which they liked. The benefits of FB for business are wide and varied to list here in detail.

 Now that FB has said it will start introducing video ads on the social media site, this is likely to create increased opportunities through which B2B and B2C businesses will see their fortunes increase. The fact that FB boasts of close to or more than 1.15 billion active users, means that it can be converted into a serious marketing tool by these types of businesses. These firms can now make use of FB and use it to share discount vouchers, coupons and other forms of entertaining content to market their goods and services thus attracting new customers on a regular basis.

 This is all indicative of just how crucial FB has become to modern businesses across all industries.

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