Tomahawk, WI 11/01/2013 (BasicsMedia) – Ford Motor Company (NYSE:F) has published its latest car ales figures for October 2013. The figures are quite encouraging and are commendable. The company has seen growth in car sales during October that are the highest it has posted in close to nine years. Ford announced that the last time it posted such high car sales for October was in 2004. I think the trend is sustainable over an extended period, probably into 2014 as well. The trends are not limited to Ford Motor Company only, since many other automakers have reported similar sales figures during October.

Ford Car Sales Bad in Europe

Ford is the second largest automaker in the North America region. It has posted growth across all its major markets. While a large portion of its businesses is in the North American region, Ford announced growth in its October car sales in China, and the U.S. It only encountered drop in its October sales in its European operations. The company reported that its sales figures in China grew by 14.2%, as well as 7.4% in the U.S. Europe reported loss of around 2.9% in car sales during this period. This proves that Ford has great potential in all these markets and regions.

The struggles that Ford encountered in its European operations are not limited to this automaker. The reasons for the struggle is that Europe has not recovered from issues related to sovereign debt, and its residents are not convinced that investing in new cars is a matter of priority. Ford cannot do much about the situation in Europe, in terms of improving car sales figures. What it can do is to reduce its expenses until such a time when Europe’s economy improves significantly thus empowering its residents with the finances they need to invest in new cars.

North America, especially the U.S, and China continue to lead the world in terms of purchase of new cars. Ford still needs to boost its presence in China by increasing its market share. This is the only way it will manage to offset the huge problems it experiences in Europe, which have led to a temporary closure of its operations in Romania. Ford’s car sales in China in October 2012 were 19 million cars. The company reported that it sold 21.7 million cars in China in October 2013. Ford entered the China car market rather late compared to its contemporaries.

Ford Plays Second Fiddle to General Motors and Volkswagen in China

Some of the automakers that rule the China market include General Motors, and Volkswagen. These two major foreign automakers dominate the China car market, and Ford has to contend with them as well as with local Chinese car manufactures. Ford has seen a significant increase in its share of the Chinese car market from 3.2% in 2012 to 4.0% in 2013. The figure could still rise since it only accounts for the first nine months of the year, and Ford expects to sell more cars during the upcoming holiday season.

Ford’s car sales in China will increase as the country’s middle class is the fastest growing in the whole world. Generally, Ford continues to enjoy impressive levels of growth across the major automobile markets across the world.

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