Tomahawk, WI 12/23/2013 (BasicsMedia) – Google Inc (NASDAQ:GOOG) being in the technology headlines is a usual thing. The company just left everyone tight-lipped last week with the news of its acquisition of military robotics. In fact, what has left many questions without answers is why the company is investing heavily in robots, making eight acquisitions in the recent past.

But if Google Inc’s robotic investment is confounding, you have not heard about its growing troubles in Europe. Last week it was reported that Spanish authorities want the company to pay no less than 900,000 Euros in three privacy violations cases.

At the end of last week when the ruling was made, the company had not issued its official position over the matter, only saying that it needed to look at the details of the ruling first. Perhaps this week we can hope to hear what the company says.

Bad Competition practice

In the latest case, the company could face upto $5 billion in fine over antitrust practices. The company is being accused by the European Union, specifically the European Commission for furthering practices in the continent which hurt competition from rivals.

What is interesting is that although the company is aware of the potential risk of failing to comply with the directives, it seems to be doing little to resolve the case. And EU is taking things seriously. They say that now the ball is in Google Inc (NASDAQ:GOOG)’s court, but a time is coming, and that could be as soon as next year, when the ball will be in their court.

Such sentiments leave no doubt that the company could face the highest settlement penalty if it doesn’t address the issues.

The issue here is that Google Inc (NASDAQ:GOOG) is using its Internet dominance to entrench unethical business practices. In particular, the company is said to be favoring its products in online searches by placing its rivals’ search results lower in priority.

There is ongoing inquiry into the practice and even Google Inc (NASDAQ:GOOG) itself has made concessions that it would adjust its practice to offer rivals the greater visibility they desire. But according to EC, the company is not doing enough and this is a kin to inviting penalties.

Disadvantaged companies

Microsoft Corporation (NASDAQ:MSFT)  is among the companies that Google Inc (NASDAQ:GOOG) is accused of disadvantaging in Web search results in Europe. By denying rivals the visibility that they need in fair practice, the company is boosting its profits while hurting the performance of rivals. Microsoft has asked EC to fully enforce the existing competition laws; this simply means that it wants Google Inc to be fined for the alleged sin.

Interestingly, during its heydays, Microsoft had also got itself in similar situation where it is accused of denying rivals their rightful visibility in Europe.

Issues with EU

Google Inc (NASDAQ:GOOG) is having growing headache in Europe. The company’s change of privacy policy and its combination of user’s data without consent is an ongoing case in two other European countries of Netherlands and France. This follows Span’s successful case against the company that has now resulted in 900,000 Euros charge.

If Inc (NASDAQ:GOOG) continues to buy time with the ongoing antitrust case about disadvantaging opponents, it could end up losing more billions of dollars in settlements.

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