Tomahawk, WI 02/12/2014 (BasicsMedia) – Plug Power Inc (NASDAQ:PLUG) has never reported net income on its quarterly financial results since 1999, when it went public. This is such a long time for a publicly traded company, and one that ahs made a name for itself as a fuel-cell maker. However, according to its top executives, PLUG should finally enjoy profits in 2014, and they hope that this will be but the start of a wonderful period of profit making that will continue for a long time. The question that most analysts are asking is what might have taken place at PLUG to transform this fuel-cell maker into a profit making entity that is attractive to investors?

Plug Power Inc (NASDAQ:PLUG) has been carrying out a number of cost cutting measures, and it hopes to continue with this going forward. Together with an increase in orders during the fourth quarter of 2013, which amounts to $40 million, PLUG hopes that this will put it in good position to see an end to the loss-making period, and usher in a new period of profit making. PLUG has also been the beneficiary of recurring revenue from its numerous service contracts, which it has said are not under any form of threat. With the service contracts that bring in recurring revenue, Plug Power Inc is assured of better financial position in 2014, which will then increase profitability.

Plug Power Inc (NASDAQ:PLUG) has seen an upsurge in the production of fuel-cell systems that it makes for warehouse forklifts. The company now reports that these products are in great demand not only in the US but also around the world. Moreover, the company indicates that it has just won a new tender that will see it supplying power units, services, and fuel to six distribution centers in the North American market on behalf of a retailer. This new deal will see Plug Power Inc being the major supplier of 1,500 fuel cells, and will last for the better part of two years. Therefore, in the next two years, Plug is also assured of extra revenue, which will contribute towards profitability.

The fact that the new deal to supply 1,500 fuel cells will take place in six different plants in the North American market increases Plug Power Inc (NASDAQ:PLUG)’s chances of making higher and better profits in 2014, and for the coming years. The company plans to start work on the first plant during the second quarter of 2014. Plug is yet to offer in depth details regarding what the contract is all about, except for announcing that it will be supplying these 1,500 fuel cells. Plug has also not identified the retailer it will be working for during the next two years. These details may be of interest to shareholders, but not to the rest of the public.

In summary, it seems plausible that Plug Power Inc (NASDAQ:PLUG) may actually pull this off, and see an increase in its profitability in 2014. More than anything else, it seems that the company believes that its cost-cutting measures and the increasing orders will finally enable it to see an increase in its revenues, sales, and profits.

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