Tomahawk, WI 12/03/2013 (BasicsMedia) – Zynga Inc (NASDAQ:ZNGA) provides social game services to a multitude of clients spread all over the world. Its online social games are played live on the Internet, as well as one social media sites and numerous mobile platforms too. You can access Zynga’s social games across Facebook,, and on mobile platforms. However, despite seeing five of its games being listed among the top ten most popular games on Facebook and other social media sites, the company has struggled a lot. Good news is that it is proactively seeking solutions for the mess.

Don Mattric to Replace Mark Pincus

One solution that Zynga Inc (NASDAQ:ZNGA) has embarked on, is that of hiring former CEO of Xbox One to help it with its turnaround efforts. Don Mattric is set to replace Zynga’s founder and current CEO Mark Pincus very soon. Don has been vital in helping Microsoft’s Xbox One to enjoy the level of success it has encountered in the recent past, to a point where when it recently released this gaming console, it sold more than a million copies within the first 24 hours. Zynga has no choice but only to be envious of such numbers, but there is now hope that it can do something about it.

Zynga Inc (NASDAQ:ZNGA)’s tribulations have been attributed to failed leadership that Pincus has provided to one of the hottest game start-ups of the modern times. At one point, there was fear that Pincus would turn it into one of the biggest flops in the gaming business through his numerous miscalculations and poor decisions. Pincus might have succeeded in making certain Zynga games, such as Farm Ville, quite popular on social media, but he has failed to replicate same the results on the world’s most popular devices such as Smartphones and tablets, hence the decision to replace him.

Zynga’s Stock Has Collapsed by 70%, It Needs Radical Change

Zynga Inc (NASDAQ:ZNGA) has seen its stock dropping by as much as 70%, which is a record of sorts, since it went public in 2011. Not only that, but also it has been forced to send close to a fifth of all its workers home. Times have been bad for Zynga, and one can only hope that the company finds a way of reversing all the negative happenings and standing on solid feet financially. Zynga Inc (NASDAQ:ZNGA)’s decision to hire Mattric is not an isolate event. Most tech start-ups follow the same path of hiring seasoned managers when they feel that they need to grow or transition into the next level.

Not all founders of tech firms can survive by running the start-ups the same way for long. At one point, they need to let new people to come in, preferable outsiders, who are objective enough and know what is needed to make the company successful. However, in the same way, one can say that sometimes the founder is exactly the sort of person needed to pull a company out of the mess it finds itself in, and bring it back into profitability. At the moment, one can only hope that Zynga Inc (NASDAQ:ZNGA) has made the most strategic decision since it was founded, and that it will reap dividends.

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